Benefits of content marketing for businesses

Published March 22, 2016
Last Updated July 9, 2018
Jask Creative

Content marketing is the process of creating and promoting engaging media that your audience is interested in. This activity has a number of benefits for businesses and a successful content marketing campaign and strategy should be an integral part of every business’s overall marketing.

There are many different ways to approach your content marketing, and getting it right takes time to refine and implement effectively. Here are three major benefits and some information about the services we offer.

  • Increase brand awareness
    Presenting your business as an expert in your industry is important – you want to educate your customers and prospects by providing them with relevant information that they may find useful. This doesn’t have to be product-led information but can be content around news or industry trends as well as informative articles.
    As people start to engage with your content, this creates positive exposure for your business and prospects will begin to recognise your brand as being knowledgeable and trust what you are able to provide.
  • Improvement on SEO
    Creating content and regularly updating your website with this will improve your SEO performance. Google rewards websites that publish good quality, frequent content. This means that your website and web pages will rank higher in search results, increasing the chances of someone clicking through to your website.
  • Generate enquiries
    Research has shown that businesses that blog generate more leads than those that don’t. This is partly because your website is now appearing higher in search engines rankings, and partly because of the high quality content you are producing. It’s important to include calls to action within the content you are creating, to encourage people to visit other areas of your website, fill out a contact form or pick up the phone.

Our services

We understand that it’s hard to find the time to create engaging content or share posts on social media, so we’re here to help with that.
This is why we’ve launched content marketing services that can support your business and create time for you to focus on other areas.
Our services cover the full spectrum of content marketing and we will work with you to tailor a service to be suitable to your audience and business. You can select the whole package, or pick the parts you require assistance with.

  • SEO
    Keyword research
    Researching into your market and competitors to establish the most popular phrases and keywords that people search for. Refining this list through Google to ensure we target the most effective terms in order to attract the correct visitors to your site.Copy optimisation/on-site auditA page-by-page website audit to identify areas to refine in order to target selected keywords more effectively, this could mean placing them naturally within the body copy, titles and meta tags.

    Off-site audit and link management

    A full off-site audit ensuring all external links to your website are positive and correct so that nothing is negatively affecting your site’s performance.

  • Content creation
    Blogs
    Generating ideas, researching topics, and writing articles on relevant industry topics and information to present your business as the experts.Website copyOptimising your website copy so that it engages with your website users and incorporates the keywords we establish during SEO research.

    Press releases

    Creating press releases about company topics and news.

    Brochures, infographics, eshots, videos and other promotional material

    Writing and creating a wide variety of promotional material to support your marketing activities across the board.

  • Content distribution and promotion
    Social media updates and management
    Creating engaging updates, promoting content on social media channels and creating new opportunities on the specific social media platforms that are most suitable to your business.Social bookmarking and direct outreachGetting content noticed by a wider audience such as bloggers and forums.

    Press release distribution

    Liaising with publications, journalists and editors to get content featured in relevant media.

    Eshot production

    Creating eshots to send out to your database relevant to your target audience.

  • Performance reporting and content refinement
    SEO keyword reports
    Monthly report to show how your keywords are ranking in search engines, and to help us establish where to focus our next efforts.Social media engagementMonthly report to show engagement levels on your chosen social channels, helping us to establish what generates the best responses and refining the posts based on this.

    Our ongoing content and strategy will be continually refined based on your feedback and the insight from our performance reports.

Sound good? Drop us an email and we’ll be in touch to discuss the best approach for you. Or you can tweet us, follow us on Facebook or LinkedIn.

Click Here to read more about our growing services and how we help our clients on The Telegraph website.



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