Content marketing is the process of creating and promoting engaging media that your audience is interested in. To do this you need to know who your audience is which is where sites like https://www.qualtrics.com/experience-management/customer/ux-research/ come in useful. They can help you build a thorough understanding of who your consumer is and how best to target them. Content marketing has a number of benefits for businesses and a successful content marketing campaign and strategy should be an integral part of every business’s overall marketing.
There are many different ways to approach your content marketing, and getting it right takes time to refine and implement effectively. Here are three major benefits and some information about the services we offer.
- Increase brand awareness
Presenting your business as an expert in your industry is important – you want to educate your customers and prospects by providing them with relevant information that they may find useful. This doesn’t have to be product-led information but can be content around news or industry trends as well as informative articles.
As people start to engage with your content, this creates positive exposure for your business and prospects will begin to recognise your brand as being knowledgeable and trust what you are able to provide.
- Improvement on SEO
Creating content and regularly updating your website with this will improve your SEO performance. Google rewards websites that publish good quality, frequent content. This means that your website and web pages will rank higher in search results, increasing the chances of someone clicking through to your website.
- Generate enquiries
Research has shown that businesses that blog generate more leads than those that don’t. This is partly because your website is now appearing higher in search engines rankings, and partly because of the high quality content you are producing. It’s important to include calls to action within the content you are creating, to encourage people to visit other areas of your website, fill out a contact form or pick up the phone.
We understand that it’s hard to find the time to create engaging content or share posts on social media, so we’re here to help with that.
This is why we’ve launched content marketing services that can support your business and create time for you to focus on other areas.
Our services cover the full spectrum of content marketing and we will work with you to tailor a service to be suitable to your audience and business. You can select the whole package, or pick the parts you require assistance with.
Click Here to read more about our growing services and how we help our clients on The Telegraph website.