BFS launches new campaign to highlight benefits of invoice finance
Independent SME funder, Bibby Financial Services (BFS), has launched its latest marketing campaign alongside Solihull-based marketing agency, Jask Creative, to highlight the benefits of Invoice Finance for larger businesses.
‘Funding UK Business Success Stories’ is a multichannel B2B marketing campaign designed to demonstrate BFS’s funding capability for Corporate businesses – those with turnover greater than £5m. Since March, the funder has helped SMEs to unlock more than £2.5bn via its invoice finance solutions.
Adam Park, UK Marketing Director at BFS said: “Our Corporate team recently celebrated a record month, providing more than £40m in new funding so we wanted to do something to celebrate the success stories behind the clients we support.
“More than ever, at this critical time for UK PLC, it’s important for businesses to understand how invoice finance can unlock cashflow and working capital, without them having to take on additional term debt. Our work with Jask Creative is designed to demonstrate the benefits of Invoice Finance and Asset Based Lending to a wider audience.”
Phil Kean, Client Services Director at Jask Creative added: “With BFS, it’s immediately evident that client relationships are the cornerstone to their success as a funder. It was important to uncover the perspective of BFS’s clients first-hand, drawing out the emotion behind their stories – resulting in a powerful and uplifting campaign.”
According to BFS’ latest Covid-19 Impact Study, more than two-fifths of businesses have been forced to furlough staff, with half being paid later by customers. More than a quarter (28%) have suffered from bad debt.
Adam added: “Despite the significant challenges posed to UK SMEs in 2020, the Invoice Finance sector remains open for business with capacity to support more businesses. Jask Creative have developed a high-impact campaign that gets this message to a wider audience, across a variety of channels, and we’re looking forward to sharing these success stories over the coming weeks.”
Find out more about the campaign here.
