How we create a video – 
Part Three – The Plan

Published December 5, 2016
Last Updated August 1, 2019
Jask Creative

Welcome to our ‘How we create a video’ series guide. In this blog we’re talking about ‘the plan’, which follows on from having had the brief  for the video and gone through our suggested approach. Other parts to the series will be released on our blog in due course. To see other blogs in this series, please go to our blog homepage.

After agreeing on the video concept and idea from our suggested approach, next comes the plan which is where we map out exactly how the video should be constructed and what needs to happen. This is generally a step by step process:

  1. Script Collaboration

    The script is a crucial part to making the video flow. That means that getting the information and dialogue you want to put across correct at this point, otherwise there can be a lot of retakes at a later stage if the script needs amending.

  2. Location Scouting

    Location scouting is a vital process that needs to be undertaken. It is here where we find out lighting and sound issues and how to potentially rectify them. For instance, if you want to shoot at an office that is next to a train line, there can be problems from passing train noise.

  3. Storyboard

    After the script is set and the location fixed, we then come to the storyboard of the video. This is where we start deciding the intricacies of the scenes and to that end it also determines the camera operator that we need to use.

    Different camera operators will have different styles and picking the best one to match the storyboard will give a better overall effect.

  4. Shot List

    Shot lists should be prepared so that we can cover off everything that needs to be captured on film. This ensures that nothing is missing to make the video once the shooting day finishes.

  5. Props

    If props are required then accounting for them now is required. This stage of the plan needs to come after location scouting and shot list so you know what you might need to dress up the location and shots.

  6. Clothing and appearance

    Anybody that is being put in front of the camera should be made aware at this point of what clothing they need to wear on shooting day. This is particularly important for green screen shoots, as any green items of clothing will blend into the background, so a green shirt will make you look like a floating head! Tight stripes are also a no as it can cause unwanted strobing effects.

    Having a makeup and hair artist on shoot will also be advisable to sort out any potential appearance issues, as well as having equipment such as irons/steam irons for creased clothing.

  7. Release forms

    Release forms are required as consent needs to be given before your video can be published. There are three releases that you’ll need to cover off before filming can happen, namely Adult and Child release forms, location release forms and material release forms.

  8. Itinerary

    The final stage is to draw up an itinerary. The itinerary will manage the process of the video shooting day, which is useful for knowing schedules, props required, locations and shot lists!

Part Four – ‘Equipment and Hardware’ will be next in the series, where we show everything that is needed on a video project. Make sure to look out for it!

If you can’t wait that long and want to know more about video projects and how they come together, feel free to contact us and we’ll be happy to help. Or you can tweet us or drop us a message on Facebook.



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