CreativeEye: September ’18 Edition

Published September 12, 2018
Last Updated October 29, 2019
Jask Creative

It’s safe to say our scorching summer is coming to an end and Autumn is officially creeping in. However, that doesn’t mean the creative campaigns have also cooled down.

September is an exciting, digital month thanks to the highly-anticipated Apple Event and many other new releases for the upcoming winter season.

This month, we have compiled a collection of the most exciting and most talked about creative campaigns that have peaked our interest throughout September.

  1. Google Chrome’s 10th Birthday

    Spotted by: Amy Goodwin

    It’s been 10 years since Google Chrome was first launched; how time flies! To mark the occasion, Google’s famous offline Dino Game will be given a birthday treat throughout September.

    In this special birthday edition, the dinosaur will be collecting birthday cakes and wearing a party hat while the background features festive balloons.

    You can find the dino game when you’re not connected to the internet and the browser displays the ‘No Internet’ page. Simply press the spacebar and you’ll be greeted by the birthday dino.

    Happy gaming!

  2. McDonalds Poster Stunt

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    Spotted by: Nathan Edmonds

    Two students have managed to smuggle a giant poster into their local McDonalds branch and leave it hanging there since the 13th July 2018. The stunt has now gone viral, with over 730,000 likes and thousands of comments.

    The pair took a photo of themselves eating a burger and fries and edited the photo to look like the rest of the McDonalds marketing. They managed to hang it up without staff noticing or taking it down.

    The reason behind the stunt, you ask? The duo wanted to increase Asian representation amongst brands, whilst having a little fun at the same time.

  3. Pepsi Max Challenge

    Spotted by: James Davison

    The Pepsi Max Challenge is back. The brand’s famous taste challenge has been touring the country asking participants to choose which drink is better; Pepsi Max or the best selling cola?

    Originally launched in the 1970s, Pepsi has re-launched the blind taste test, and it is running across TV, out-of-home and digital platforms. The campaign aims to reach 90% of the UK population and increase brand exposure as well as drink sales.

  4. Colin Kaepernick Nike Commercial  

    Spotted by: Stuart Jordan

    Perhaps a little controversial but, nevertheless, this next one has whipped up an online storm.

    Nike has appointed Colin Kapernick to be the face of a new campaign. The quarterback protested against racial injustice and police brutality by sitting down during the national anthem back in 2016, later opting to kneel.

    Opponents have taken to social media, vowing to destroy and boycott Nike products since announcing the deal. Users created the hashtags ‘#JustBurnIt’ and ‘#BoycottNike’ to voice their unfavourable opinion on Nike’s new deal.

    Despite the backlash, Nike’s online sales have grown by 31% so it’s safe to say the brand is pleased with the deal with who they say is “one of the most inspirational athletes of this generation.”

  5. Nike ‘Awaken the Phantom’

    Spotted by: Tom Whitehouse

    We can always count on Nike to release a great ad. This time it’s the brand’s ‘Awaken the Phantom’ ad that has captured our attention.

    This tongue-in-cheek ad, promoting Nike’s new PhantomVSN football boots, tells the story of a mysterious player who, through word-of-mouth, becomes a truly terrifying urban legend.

    The new boots are aimed at the attack-minded player and that’s what ‘Awaken the Phantom’ plays on so well.

    The ad features a host of cameos from Phillipe Coutinho, Mal Pugh, Kevin De Bruyne and musical guests such as Wizkid, Tiwa Savage and Legendury Beatz.

    A star-studded cast, a mysterious storyline and some iconic football boots. All in all, a great ad!

  6. Vodafone’s Teaser Trailer

    Spotted by:  Luke Turner

    Tech fans have been waiting all summer for the Apple Event conference that graces our screens every September. Brands have taken it upon themselves to tease us with the much anticipated announcement of the new iPhone throughout the first 12 days of September.

    In particular, Vodafone’s teaser trailer has caught our eye. Featuring on Vodafone’s Twitter page, a simple 12 second video has made quite the impression amongst their thousands of followers.

    The mysterious video features the shape of what could resemble the traditional iPhone, with text prompts hinting towards the release of a brand new model. The tweet closes with the statement: ‘but remember, this is strictly for your i’s only’ – once again, hinting at a new release.

  7. Waitrose & John Lewis Rebrand

    Spotted by: Amy Goodwin

    September has been an exciting month for many brands, but in particular, this month marks the beginning of an iconic rebrand. Both John Lewis and Waitrose have rebranded and added the suffix ‘& partners’ along with a new joint creative campaign – for the first time ever.

    For the two retailers, the rebrand comes as a reaction to the mounting challenges on the high street, hoping to increase brand awareness and sales. Embarking on a joint marketing campaign is an interesting strategy, one which will hopefully pay off for the retailers.

    It’s going to be interesting to see what the future holds for these brands. Hopefully it will be an exciting one!

That completes our September round-up of the best and brightest creative campaigns, digital innovations and iconic business rebrands. If September is anything to go by, Autumn is set to be jam-packed full of innovative, creative campaigns and new strategies being put to the test.

Which creative campaign was your favourite from this month’s selection? Let us know by tweeting us your thoughts, finding us on Facebook or getting in touch directly.


Our other CreativeEye editions

July 2018

May 2018

March 2018