CreativeEye – November ’17 Edition

Published November 24, 2017
Last Updated August 29, 2019
Tom Whitehouse

Content and PR Account Manager

It’s November! And Christmas is certainly starting to creep in…

If Tim Burton’s The Nightmare Before Christmas was a month, it would be November. Not quite Halloween anymore, but not quite Christmas either – instead it’s that oddly satisfying space in between.

So, we thought we’d have one last CreativeEye noting the best creative marketing work as of late (No Christmas Ads included). If you’re not quite ready for Santa and all that comes with, November CreativeEye is for you!

This month features a visually stunning campaign by Apple Music, traditional marketing techniques by McDonald’s, and Stranger Things cropping up across the UK…

  1. Stranger Things – Oxford Circus

    Spotted by: Amy Goodwin

    We begin this edition with the return of the Netflix phenomenon, Stranger Things. Most of our office were captivated by Stranger Things when the original series landed back in July 2016 and the same can be said about this brilliant piece of OOH marketing helping to promote it’s return.

    Given the ‘Upside down’ treatment was the Oxford Circus underground station in London. Spooky wallpaper was plastered across the station which helped to provoke a positive social media buzz just before the release of series 2!

    Topshop was also given a Stranger Things makeover. Selected stores located across London, Birmingham, Manchester and Liverpool each had unique decor splashed across their interiors and window displays.

    Our particular favourite was the Byers family’s living room display which could be found at the Oxford branch.

    Click here if you want to see more of the Topshop Stranger Things makeover.

    Brilliantly effective OOH marketing from the Stranger Things 2 marketing team.

  2. Tile – Lost Panda/Together We Find

    Spotted by: Dave Potts

    Prepare yourself for this one! This is Tile’s first major ad campaign, and it features a panda-bear called Ernie. Time to reach for the tissues.

    Tile is a bluetooth tracker company and its first ad campaign hones in on the emotional aspect of being reunited with something you’d lost.

    As director Mark Molloy recalled: “How could we tell that story so that the lost thing is compelling to everyone? That was the challenge. So, we realised that by transforming something into someone, we could end up with a beautiful love story.”

    The ad shows Ernie, a lost panda, walking the streets alone searching for his owner. The Tile tracker located in Ernie’s pocket ultimately helps his owner’s father return him to her in a heart-wrenching reunion.

    Emotional ad content is proving to be undeniably effective, especially with more brands (we’re looking at you, John Lewis) exploring its potential.

    Tile has created a campaign that both draws on the power of appealing to the emotions as well as keeping in line with its brand message.

    It’s a tear-soaked yes from us.

  3. Apple Music – Anthem

    Spotted by: Matt Ansell

    Apple have always been one for using striking and ingenious visual content. Their ads are heavily doused in chic visuals and camera movements.

    Take a look at the iPhone X advert. Their adverts are fast, smooth, and elegant, just like the products themselves.

    That’s why Apple Music’s new campaign called “Anthem” is nothing short of visually stunning. The ad focuses on Apple Music’s musical note and developing their brand identity around what this signifies.

    Apple achieves this by providing different musical notes paying homage to a number of different music artists through playing around with visuals.

    While the 30-second ad itself is modern, it’s still communicating the core of Apple Music – a place to go for music old and new.

  4. McDonalds – Delivery Service

    Spotted by: James Davison

    Next up we have a Royal Mail Door to Door service that McDonald’s made use of. This was used to promote their new delivery service in collaboration with UberEats.

    To achieve widespread awareness about the new service, the McDonald’s marketing team decided to take a more traditional approach.

    They issued out leaflets around the London area, shaped as their famous box of fries, detailing information about the delivery service.

    This just goes to show that, even though the scope for marketing techniques is a growing can of worms, there’s still a place for physical print in accessing your target market.

    Simple, yet effective from McDonald’s.

  5. Beck – Colours Album Artwork

    Spotted by: Matt Ansell

    If ever there was a peak time for consumer interaction in relation to celebrities and artists, it’s now.

    Beck’s new album artwork for Colours, created by illustrator Jimmy Turrell together with graphic designer Steve Stacey, can be customised to fit different peoples’ tastes.

    The artwork is designed so that customers can assemble the covers into whichever pattern they choose.

    Turnell and Stacey were inspired by the album’s melodic, upbeat nature, wanting to create the artwork in conjunction with this style.

    They intended to reflect in the artwork the experimental and fun aspect the music itself explores. Turnell said: “We went for punchy, geometric shapes and primary colours jammed together in a fun, almost childlike manner, but hopefully with a certain edge.”

    And it works. Creative genius, right there.

  6. Diesel – Say no to Uncool Wool

    Spotted by: Stuart Jordan

    Diesel launched a bold, tongue-in-cheek campaign earlier this month, which seeks to take a stand once and for all against the OTT Christmas jumper.

    The campaign is aptly named “Say No to Uncool Wool”, and it features a sheep wearing leather and denim as the central figure of the anti-jumper message.

    Publicis Italia, Diesel’s agency, has also released a series of humorous videos to further the campaign.

    These shorts include how to decorate you home, how to build a snowman, and a documentary on dressing sheep.

    Points for making us laugh, Diesel.

  7. Monotype – WhatTheFont App

    Spotted by: Matt Ansell

    WhatTheFont, the new app launched by Monotype, allows users to identify the fonts they come across when they’re out and about.

    It does this by utilising image recognition technology and Artificial Intelligence (AI). The app can subsequently identify 130,000 typefaces, all of which are available to buy.

    Monotype have aimed the app at designers, so that they can easily get a hold of typefaces and use them within their own creative work.

    A font lovers dream…

  8. Burger Emoji Gate

     

    Spotted by: Kristen Voisey

    Last month, a storm broke out on Twitter about the burger emoji.

    No – we’re not joking!

    The dispute was about how different brands have created different burger emojis, and which version is “the correct version”.

    Twitter users then took to getting involved in a debate about which order you should put your burger ingredients in. While Apple’s version of the emoji places the cheese on top of the burger, Google’s version places it underneath.

    Samsung and Microsoft were then quickly brought into the debate, spurring people on even more about which is the correct ordering of burger ingredients.

    The issue has still not been resolved…

So, there you have it. The November edition is over with and December is on the horizon.

Keep an eye out for next month’s Christmas themed edition of CreativeEye!

In the meantime, feel free to contact us with your opinion on this month’s entries.

Or if you simply just want to let us know which burger emoji you most identify with…

Tweet us, or get in touch directly here!

Our other CreativeEye editions

October 2017

September 2017

August 2017



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