CreativeRead: July ’17 – Creative marketing stories and news not to be missed…
Catch up on all the latest marketing stories worth catching up on thanks to our help. Sorry not sorry for the mini tongue twister.
This month the stories we found included Birmingham bringing 100 arty bears to town in The Big Sleuth, Michel Gondry (director of films such as Eternal Sunshine of the Spotless Mind and The Green Hornet) shooting a brilliant short film using only the iPhone 7 Plus, ITV and C4 working together on an advertising campaign and much more.
Creative marketing is ever changing, and that’s why we love it. Read on!
The Big Sleuth comes to Birmingham
Spotted by: James Davison (with help from Amy Goodwin and Raymond Tsang for photos!)
A public art trail spanning across 70 miles of Birmingham space, there are 100 bears to be sighted, making it a fun family activity during the summer holidays.
Produced by Wild in Art in tandem with Birmingham Children’s Hospital Charity, the bears are raising money through corporate sponsorship and after the event they will be sold at auction too. Check out a few bears that Amy and Raymond have snapped above!
Michel Gondry’s Détour shot with the iPhone 7 Plus
Spotted by: Matt Ansell
Yet another Apple entry as they collaborate with Michel Gondry, director of films such as Eternal Sunshine of the Spotless Mind and The Green Hornet to direct and shoot a short film using only the Apple iPhone 7 Plus.
Détour is a 10 minute short film is about a family road vacation and a little girl’s tricycle. After the tricycle falls off of the cycle rack due to being hastily attached on last minute, we follow the tricycle as it tries to make its way back to the girl.
Whether you like the film storyline or not, you cannot deny that it has been beautifully shot. Even more amazing is that all footage has been captured using the iPhone 7 Plus. Even better is Apple have put together tips for how to shoot like they have in the film, so you can become a DIY film director too. Bravo.
ITV vs. C4 – War for the Planet of the Apes Collaboration
Spotted by: Stuart Jordan
Who will you side with? Apes or Humans? Well, ITV and Channel 4 gave you the choice in the lead up to the blockbuster release of War for the Planet of the Apes.
Mindshare for Fox produced two adverts, one depicting the human side of the story for ITV, while the other for C4 and the ape side. Both ads were broadcasted together and would direct audiences to each other, depending on which advert you wanted to see.
The simulcast advertising campaign is a brilliant collaboration between Mindshare and the two broadcasters, showing how TV is still a relevant, creative marketing medium for reaching and actively engaging mass audiences.
Go humans by the way!
Instagram turns shopping channel with Nike
Spotted by: Stuart Jordan
Found a pair of Nike trainers on Instagram? Must have them straight away? Instagram will soon be able to facilitate your shopping urges.
Instagram is one of the best social media platforms for young audiences to browse fashion, and to tap into that lucrative market the social media giants started developing shopping tag technology back in 2016.
Nike are now going to start taking advantage of the platform’s upcoming technology development to sell their trainers straight from the image. While the details still aren’t concrete, it’s a move that could see Nike opening up yet another revenue stream.
The Rock X Siri: Dominate The Day
Spotted by: Luke Turner
Apple are good at capitalising on popular stars and putting them into funny sketches, and they’ve just gone and done it again with Dwayne ‘The Rock’ Johnson.
Probably the hottest Hollywood actor at the moment (he seems to be in everything!), ‘The Rock x Siri: Dominate The Day’ is a mini-movie starring Johnson and his co-star Siri.
The advert shows The Rock in space, painting a mural, stunt driving and essentially, dominating his day, with the use of Siri to accomplish his life goals. It’s fun, it’s short(ish), and it’s The Rock doing what he’s doing best at the moment, being an all-action hero.
What do you think? Have we missed any creative marketing stories that are worthy of mention?