Helping to promote the legacy of the Olympics…

Published August 13, 2012
Last Updated July 9, 2018
Jask Creative

Building on the amazing success of Team GB in this summer’s Olympics, we have been working closely with UK Athletics to help secure the legacy created by the Olympics. To help inspire the next generation of athletes, we have been working with UKA to develop marketing campaigns designed to encourage young adults to take up athletics. The latest campaign targeted at inner city youths of between 14 and 18 years of age is based around a graffiti visual created to appeal to this target demographic. Coupled with captivating photography, a strong strap line and inspirational design work, the end result is striking.

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