How we create a video – 
Introduction

Published November 15, 2016
Last Updated January 6, 2020
Jask Creative

Thanks to YouTube (and other forms of social media), smartphones and high speed internet, video has seen a dramatic rise in popularity as a medium to distribute your messages, be it for personal or for business. However, for every video that makes that all important lasting impression, there are inevitably thousands more that don’t make the cut (excuse the pun).

That is why we have created this handy guide to videography, and whether you’re completely new to videos, or if you’re just looking to get a few more pointers about best practices or otherwise, this guide covers you from start to finish.

Why use video? 

Before we begin, we always find it useful to understand the landscape of what we’re dealing with. It is important to understand why users are now becoming more used to using video, why it has become a much more prevalent medium, the power it has for communication and conversion, and some useful statistics to bear in mind.

Firstly, some stats. According to Hubspot’s constantly updated Ultimate List of Marketing Statistics, there are many reasons why video is becoming more and more popular amongst marketers, and here are some key findings below:

Product Statistics

  • 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)

  • 4 in 5 consumers believe that demo videos are helpful.

  • Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016)

What the audiences want

  • 43% of people want to see more video content from marketers. (HubSpot, 2016)

  • Nearly two-thirds of consumers prefer video under 60 seconds. (Animoto, 2015)

Current Video Engagement Statistics

  • Two-thirds of YouTube users watch YouTube on a second screen while watching TV at home. (Google, 2016)

  • Over 300 hours of video is uploaded daily to YouTube. (Holbi, 2018)

  • 55% of people consume video content thoroughly. (HubSpot, 2016)

  • In an average month, 8 out of 10 18- to 49-year-olds watch YouTube. (Google, 2016)

Looking at those statistics above, it is clear why video is now such an important tool in the marketing arsenal.

In terms of communicating about a product, or a service for that matter, it is much easier to do and visualise through video than through text, and users actually like watching videos, presumably because it makes the task of understanding what is on offer easier.

Over half of video audiences are more likely to watch your content thoroughly as well, so you are less likely to have audiences tail off halfway through reading a product description blurb or be distracted by other things going on.

Not only do we like having video served to us, we also like looking for videos and we want to see more. We are now consuming videos in between other activity such as watching TV, but videos should be short and under 60 seconds, so that they aren’t off-putting and ‘hard work’.

In short, video marketing isn’t a fad, and from here it is only going to go up.  Rather than wondering whether video is right for you at the moment, we encourage you to start thinking about how you can start getting video in front of your audiences and start building a relationship with your customers through engaging and informative video content.

What we’ll be covering

In this series, we aim to prepare you for all the things to expect with a video project, and by doing it in a stage by stage it makes the whole process easy to manage. The stages we go through in a video project include:

The brief will be our first post in the series, and it is the most crucial point to your project. Stay tuned!

Let us know what you think by tweeting us your thoughts, dropping us a line on Facebook or you can contact us directly.



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