How we create a video – 
Part Five – The Shoot

Published December 12, 2016
Last Updated January 11, 2022
Jask Creative

Welcome to our ‘How we create a video’ series guide. In this blog we’re talking about the video shoot. To see other parts in this series, please visit our blog homepage, including:

Part One – The Brief
Part Two – Our Suggested Approach
Part Three – The Plan
Part Four – Equipment and Hardware
Part Five – The Shoot
Part Six – Post Production and Editing
Part Seven – Output and Delivery

The day(s) of the shoot needs diligent and careful management and preparation to be able to get all footage within the time frame. Here are some things you’ll want to have in place to manage the shoot with the least amount of disruption.

  1. Location preparation

    Preparing the location for shooting is naturally a must. Clearing desks, dusting down the offices and generally tidying up can work wonders for how the set looks on screen.

    Remember that because most videos can now be viewed in full HD or 4K, even the smallest details can be picked up and potentially become a negative point of reference to your video.

  2. Signage

    Signage should be put up to warn people of filming, even for people who aren’t involved in the shoot and are working down the way from where the video is being shot.

    This is because professional sound equipment can pick up even the slightest of knocks and echoes, meaning what could be a perfect shoot would need to be taken all over again. Particular offenders to sound disruption can be closing doors and windows, or noisy footsteps, or even just standing around chatting close by.

  3. A ‘People Person’

    Often the case will be that the camera operator turns up and does not know the people they are shooting on the day.

    In this scenario, it is very hard for the camera operator or the agency to control the logistics of people, so having a person who can control situations and personnel throughout the shoot is highly recommended. Generally speaking, this person should be a friendly but authoritative and is able to command people, direct them to where they need to be and to make them feel comfortable during their parts in the filming.

  4. Clothing

    If done right then general look and feel of clothing and attire will have been set out for the video participants during the planning stages.

    However, setting aside some time and doing an assessment on the day will also help make sure everyone is looking as they should be, and it can be useful to have some equipment such as steamers, ironing boards or spares just in case there are any unwanted creases or accidents!

  5. Hair and Makeup

    One of the hardest things to account for is how peoples’ skin and hair looks on the day of the shoot. Again, like clothing, it should be set out on how people should generally look for the video during the planning stages and communication should be made to participants to be aware of this.

    It may be advisable to have someone who can do hair and makeup if required on the day of filming. With cameras that can pick up even tiny blemishes in high definition, participants may feel more confident if they could hide any unwanted features. Hair should also be tied up, particularly for long hair as it can cause strobing problems to the video.

  6. Communication to staff and stakeholders

    Again, minimising disruption to the shoot is the aim of the game here, so good communication is key. We suggest an email memo to go around members of staff to inform them of what’s happening and any areas to avoid during the course of filming.

‘Part Six – Post Production and Editing’ is next in the series, which is where all footage is collated and graphics are input, and it is also the stage where you can get a first look at what the complete video will look like. Keep posted!

If you can’t wait that long and want to know more about video projects and how they come together, feel free to contact us and we’ll be happy to help. Or you can tweet us or drop us a line on Facebook. 

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