Welcome to our ‘How we create a video’ series guide. In this blog we’re talking about the last part to video production – output and delivery. To see other parts in this series, please visit our blog homepage, including:
Part One – The Brief
Part Two – Our Suggested Approach
Part Three – The Plan
Part Four – Equipment and Hardware
Part Five – The Shoot
Part Six – Post Production and Editing
Part Seven – Output and Delivery
We’ve reached the final stage of making a video (hurrah!). It is now just about getting the video ready and available for viewing by your audiences.
We should have already discussed how you want to use the video during the planning stage of the project, but of course we know that sometimes things change, and so the medium you wanted to use the video on might now be different, or you might have added mediums which you want to display the video on.
This changes how we output the video and what resolution to display the video in, so it is important to relay this to us if this is the case, as outputting the video in the wrong resolution can make the video over compressed or stretched, while physical media demands will change based on the video’s file size.
Here are the key stages of output and delivery:
Tweaking the output settings for the best compression results
You’ll want to make sure your video is the highest possible quality, but unless you’re distributing the final output via physical media such as a USB or Blu-Ray, it’s unlikely you’ll actually need the video to be at the actual maximum quality it can be.
The reason for this is because outputting in the maximum quality can result in files that are many hundreds of gigabytes in size, so instead we’ll help you find the best compromise in file size and quality.
There are many file formats to consider when distributing your finished video but you’re best to stick to the most popular formats unless specifically required. These are usually based around the efficient and popular h.264 codec and are usually contained in an MP4 or MOV file.
We’ll then adjust the settings to get the best possible compromise between quality and file size. If your video is being distributed via an advertising network you may have more strict limits on the output settings (the target bitrate is usually lower for these videos).
Upload to website/social media platform
If you require us to upload the video to a website or a social media platform then we can take care of that as well, so long as access is granted to us.
Output to desired physical media
When looking at outputting the video onto physical media, it is important to look at how you are distributing it, who you are distributing to and how it will be used.
Media you can use includes DVDs, Blu-ray’s, USB sticks and external hard drives. Some are of course cheaper to output to, but consider whether there is equipment to support the media (for instance, if you’re using your video at an exhibition, will they have a Blu-Ray player?).
And that’s it folks! All the stages you need to know about video production. Hope you have enjoyed the series.
If you are looking at producing a video and want further clarification on how it comes together and how to manage the project, feel free to contact us and we’ll be happy to help.