How we create a video:
Part Six – Post Production & Editing

Published December 20, 2016
Last Updated August 11, 2020
Jask Creative

Welcome to our ‘How we create a video’ series guide. In this blog we’re talking about post production and editing videos. To see other parts in this series, please visit our blog homepage, including:

Part One – The Brief
Part Two – Our Suggested Approach
Part Three – The Plan
Part Four – Equipment and Hardware
Part Five – The Shoot
Part Six – Post Production and Editing
Part Seven – Output and Delivery

Once all the footage needed has been taken, it is then onto post production and editing. This stage is all about adding in any graphics required, cutting footage together and reviewing the video before final output and delivery.

This stage of the video project can be quite difficult and time consuming if there is no clear plan of action, as if you edit one part of the video and then subsequently want to re-edit it, it can knock timing, audio and any other editing out of sync. Of course, this adds more time onto the project, and raises the cost. It also increases the likelihood of missing deadlines.

To minimise on amendment time, and to ultimately save you budget, we follow a step-by-step process to make sure that this stage of video production goes through the least amount of amendments as possible.

  1. Import Footage

    You may not realise this but even videos as short as two minutes in length can start out with hours and hours’ worth of footage, simply because of the number of times it may have taken to get the best, usable pieces of video.

    This means there is a lot of data to manage, so the first step is to identify the footage to use and then archive the rest of the data that is not required so that it is easier to manage. This process also minimises the chance of using the wrong piece of footage.

  2. Sync the Audio

    Once the footage has been imported and any unnecessary clips have been removed or archived we can then sync up the audio from the external microphones used during the shoot.

    This used to be a fairly laborious process but thanks to some clever software that analyses the in-camera audio and then matches it (almost) perfectly to the waveforms of the external audio, this is no longer the case.

    Some refinement may be necessary if the in-camera audio contains a lot of reverberation as this can throw the audio out by a few milliseconds either side and causes the video to feel like a poorly dubbed foreign language advert (we’ve all seen them!).

  3. The Rough Cut

    This is where you will get the first review of the video and can make decisions on what footage should stay in for the final cut as well as what footage can be chopped out.

  4. Colour Correction & Grading

    It’s easy to assume that high-end recording equipment will produce cinema like images straight out of the box. However, what most people don’t realise is that even equipment of this calibre still produces images that can look like they were shot on an iPhone without the correct treatment.

    Most straight out of camera footage looks flat and lifeless before colour correction is carried out, an excellent example of this is the colour reel for The House on Pine Street – check it out below.

    This stage is crucial to give the final product a professional look and feel. In the above example the change is quite dramatic but the overall level of change depends on the desired look – for example, a corporate video is unlikely to require that level of grading.

  5. Motion Graphics

    Motion graphics are often an important part of modern videos, especially if those videos are to be displayed without sound or where it would be difficult for everyone to hear the audio; at an exhibition for example.

    Although we have added this to the end of our list, this stage can be started at various points throughout the project and depends on how reliant the project is on the motion graphics.

So that’s the last stage of actually creating a video, and what’s left now is to output the video to your desired physical media and/or ‘deliver’ (upload) it to your chosen platform(s).

Keep tuned for Part Seven – Output and Delivery, a key stage to make sure what the video you have produced displays at the optimum level.

If you can’t wait that long and want to know more about video projects and how they come together, feel free to contact us and we’ll be happy to help.

Let us know your thoughts on this series by dropping us a line on TwitterFacebook or LinkedIn!

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