A new year often brings to mind a new outlook, a new perspective and a new leaf- a better you for future.
We’re all for that, so Stuart and I decided to lend a hand to Light Hall School’s Inspire to Achieve event; teaching budding pupils the basis of creative marketing and educating them on how rewarding a career in marketing can be.
The basis for the event was simple – at a young age when we’re in school, we often study without realising where our studies are leading us and what careers we’ll find ourselves in.
Alongside other names such as PwC, Severn Trent Water, The British Army and West Midlands Police, we were invited in to the school to speak to 3 classes of Year 8 students.
Talking about our respective industries, what’s involved, what roles you can expect and skill sets you need to do particular jobs, our jobs for the day were to inspire the younger generation to think outside of school, think about their futures and think about what they might like to turn their skills into.
Testing the kids with the idea of creating a new advert for a new handheld games console, we found creatives, marketeers and budding designers, as well as kids who are great at communicating messages effectively, which is of course what marketing is all about!
I think we can safely say that the future of marketing is in good hands, and hopefully we’ll have given some students the stepping stones towards building a marketing career for themselves.