Stuart Jordan – MD, Account Director, and…university lecturer?
Erm, say what?
No, your eyes do not deceive you. Our MD Stuart Jordan did become a university lecturer (just for a day) and can now proudly say he has lectured at UCB (University College of Birmingham).
Last week, Stuart was invited in by resident UCB marketing lecturer Sian Williams to teach some second-year and postgraduate students about marketing, helping to put the marketing theory they’ve learned into context.
To aspiring marketing students, the two key takeaways that Stu would like to highlight are:
Marketing is all about delivering results
A fast-paced marketing world means that delivering tangible results is more important than ever to carving success out for yourself, and for the companies and brands that you may be working for in future.
Whether it is a short term project or a long term strategy, make sure you know what you are trying to achieve, and how that will deliver.
Think about your audience
In our time as a marketing agency, we’ve seen many projects and campaigns miss the mark for want of focusing too much on the creative and implementation, and not paying enough attention to the audiences we’re trying to reach.
We’ll even admit that we’ve fallen foul of it ourselves in our early days as an agency.
It’s seems simple, but before diving in the creative element of the project, make sure you know who you are marketing to. Think about where they are likely to see your marketing communications, how you want them to react, buying behaviours of your audience and how to get them to do what you’d like them to do.
The guest lecturing opportunity for UCB was a great experience for me and it was nice to see so many bright, astute marketing minds at UCB.
Many thanks for Sian Williams and UCB for organising and we look forward to hopefully having another opportunity of lecturing young minds again in future.
We are a full service marketing agency based in Birmingham and if you’d like us to speak at your next event on any marketing topics please contact us here.