As a brand the Hospice needs to communicate diverse messaging: Corporate for large companies, Caring and informative for patients, carers and the bereaved, combined with ‘fun’ messaging to fundraisers and supporters. The challenge was to develop a creative strategy that would across the spectrum of material.
Applying warm, pastel colours, an organic approach was created that would be sympathetic to all messaging. Coupled with the use of speech/thought bubbles and a typeface appealing to all stakeholders, meant that the brand collateral was universally recognisable whatever the messaging.
“The success of the rebrand can be measured by the fact that due to the strength of the marketing material, the branding has now extended to the retail arm and the Hospices high street outlets.”
Andy Pavey, Account Director
Having embraced the branding across print, digital and retail sectors, the Hospice has increased awareness and subsequently income from sales, donations and fundraising.
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