To develop a new brand identity to position C2B2 as independent experts in middleware support services. As a Java middleware consultancy, re-envisioning the visual identity of C2B2 was key to adopting a more contemporary and corporate image that would not only speak to the target audience, but make C2B2 more recognisable in the middleware market-place.
As C2B2 support all stages of a company’s IT middleware lifecycle, our approach focussed on the full service nature of the company’s consultancy services. Creating a brand icon based around an infinite circle, we were able to visually represent the ability of C2B2 to advise and support in the full lifecycle of a project. The simple and recognisable graphic works across all environments and locks up well with partner logos.
Using a mix of blues and greys we brought an air of professionalism to the brand, while introducing a contemporary and modern San-serif typeface helped give the brand an approachable feel.
“From our first discussions with Jask, there was clear enthusiasm and complete engagement with both our company and our objectives. The creative process moved painlessly through clearly defined phases and this approach made it easy to involve and satisfy key stakeholders in company. Not only did Jask meet our expectations, but the branding project has been a focus of reinvigorating our marketing and business development activities.”
Andrew Huntingdon, Brand Manager, C2B2 Consulting
The new brand has been warmly received by all stakeholders and has helped re-position C2B2 as independent experts within the middleware market. Having rolled the brand out across all print and digital media, C2B2 now have a consistent and professional identity which gives prospects greater confidence in the company’s ability to deliver complex middleware solutions. A comprehensive set of brand guidelines help police the brand wherever it is used.
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