Caesarstone Advertising

making a splash.

the challenge

Caesarstone is a high performing composite worksurface material that has recently come up against increasingly fierce competition. Our advertising campaign creative needed to show the benefits of the surface in an obvious way that still visually reflected their positioning as market leaders.

the solution

We commissioned a photoshoot designed to depict a variety of interesting scenarios that showed the USPs of the surface. By creating layouts that conflicted with the style of advertising normally used in lifestyle magazines, we were able to run an interruption campaign that reflected the confidence of the brand and suggested that surfaces produced by competitors may look the same but would almost certainly be inferior in their attributes. The creative was used across magazine advertising, static digital and rich media. A clip of the photoshoot was spun into a PR campaign.

“Since when did smashing eggs and wine glasses count as work?”

Stuart Manley, Photographer

the results

The advertising was successful on all levels and became the longest running campaign the company had ever run.

what difference can we make?

To get the best from your marketing you really need an agency that fits with your culture and aligns with your beliefs. Is that us? To find out please call Phil Kean on 0121 708 2466 or email: shouldiusejask@jaskcreative.co.uk

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What's happening on twitter...

This is sheer lunacy...why go so far for a photo? There's always #photoshop... https://t.co/w5f0yQU2iO


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A bit more about us...

We are a team of Graphic Designers, Web Developers, Branding Experts and Strategic thinkers based in Solihull, near Birmingham. We’re proud to have a multi skilled team who are happy to work across fields including creative design, branding, strategy, web design, web development, email, digital marketing, direct marketing, print and advertising. In short, we’ve got a lot of in-house know how!


  • Jask Creative
  • Olton Wharf
  • Richmond Road
  • Solihull B92 7RN