Cooksongold Christmas Gift Case Study

More than a gift.

the challenge

Following their recent centenary celebration, Cooksongold wanted to give something extra special for Christmas.

Cooksongold approached us with the challenge of creating personalised gifts for their clients that they can treasure all year round.

With sentiment being a key focus for this activity, we were entrusted to lead the entire project, from initial concept to delivery.

the solution

The first step was to develop the initial idea. Central to this project was creating a bespoke and unique gift which communicated both sentiment and the personality behind the brand.

After extensive research into sourcing the most fitting gift, it was decided that engraved whisky tumblers would be the ideal Christmas present.

Liaising with a host of premium suppliers to source the perfect tumblers and display boxes was crucial in creating the desired outcome.

The next step was to create a suspense-filled gift reveal. Creating a gift reveal can build suspense and excitement for a present. For such a bespoke gift, it was an important step to get right.

However, this didn’t come without its challenges. Numerous prototypes were built and tested until the perfect box was created that would reveal the gift with an aura of suspense and delight.

the results

The clients of Cooksongold were gifted luxurious black boxes, all packaged by hand and delivered with care.

Once opened, clients were greeted with layers of surprise before revealing their luxurious gifts.

Personalised Christmas and thank you cards were revealed first, wishing clients a prosperous new year and thanking them for their generosity.

It was this attention to detail that truly created the magic around these bespoke gifts.

Two beautifully engraved whisky tumblers, personalised to each client were last to be revealed.

“Jask created more than a gift, they designed the perfect gift giving experience. ”

Alex Edwards, Cooksongold

Get in touch

  • This field is for validation purposes and should be left unchanged.

what difference can we make?

To get the best from your marketing you really need an agency that fits with your culture and aligns with your beliefs. Is that us? To find out please call our Client Services Director Phil Kean on 0121 708 2466 or email [email protected]

If you would like us to keep you updated with agency and marketing news, click the button below


Sign up to our content

What's happening on twitter...

Trends come and go, but the basics of #SEO will always be relevant. We thought we’d take a minute to step back an… https://t.co/qMAVwz8MzN


Follow us