The brief was to reposition the Gordon Ellis website and their manufacturing processes, in particular to illustrate that rotational moulding could be used to create a vast array of ‘plastic’ products for product designers. The perception has been that the process can be used for ‘bin’ shaped items but not much more.
Draw on the imagination of the potential target market through visual intrigue and ‘tease’ photography. The strapline ‘Your Imagination, Our knowledge’ not only enhanced the strategy perfectly, but made the campaign very marketable across all brand material.
“The strategy proposed by Jask and adopted by the client created a ground breaking website within this marketplace, focusing on ‘real designers’ and the in-house design capability offered by Gordon Ellis, challenging the target audience to use their imagination and consider rota-moulding for new and innovative product manufacture.”
Andy Pavey, Account Director
The new website raises the bar for the rotational moulding process, it’s now no longer about what Gordon Ellis currently mould, more what would you like to achieve.
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