Intrinsic Financial Services

A marketing hub for over 3,300 members.

the challenge

Intrinsic Financial Services are the UK’s largest distributor of financial advice with an adviser network of more than 3,300 members. With requests for marketing materials coming in daily from members, Intrinsic’s marketing team required a more efficient way of distributing and handling these orders.

the solution

In order to alleviate the marketing team and make the ordering process less labour-intensive, a marketing portal, named the Marketing Hub, was created.

Members are given their own access areas and all marketing materials, resources and financial documents are made accessible for either download or ordering.

Marketing materials are stored in bulk at a warehouse distribution hub, and a bespoke eCommerce ordering system has been created for ease of use. A personalisation service is also available where members can customise the documents with their own branding. With a helpline offered, members are free to call regarding any queries they may have when ordering stock or bespoke items.

the results

Between the 12-month period of August 2016 to July 2017, in excess of 3,000 orders were placed. This resulted in over 9,000 boxes of literature despatched on a next day delivery. Using a logistic 'print on time’ approach, reprints are monitored and controlled to ensure overprinting and wastage is kept to an absolute minimum.

Intrinsic Financial Services Result 1 Image | Jask Creative
Intrinsic Financial Services Result 2 Image | Jask Creative
Intrinsic Financial Services Result 3 Image | Jask Creative
Intrinsic Financial Services Result 4 Image | Jask Creative

“Managing print and design for so many members can be a huge logistical challenge. However, by working closely with the client to understand their members’ needs, the Marketing Hub has been a highly successful operation.”

Andy Pavey, Account Director, Jask Creative.

what difference can we make?

To get the best from your marketing you really need an agency that fits with your culture and aligns with your beliefs. Is that us? To find out please call our Client Services Director Phil Kean on 0121 708 2466 or email [email protected]

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