Red Lion Chambers are a large specialist set of criminal barristers based in London and East Anglia. With a low number of followers and little engagement across their social channels, they approached us to help grow and engage their audience better.
We started by designing a suitable strategy to target both legal and direct access clients with relevant content across their key channels of Twitter and LinkedIn. Devising a series of suggested topics to target each audience with relevant content has given a draw to their Social channels by providing both useful and informative content as well as interesting news around the Chambers as a whole.
Content is planned in advance and once approved the activity is scheduled in to be posted at the most suitable time for the content and audience. Channels are monitored through the day to offer timely responses to audience interaction and opportunities for engagement, while monthly reports are provided to track results and progress.
“Enhancing both the following and engagement of Red Lion Chambers social channels has been a challenge, but an invited one. With improvement showing straight from the outset, it’s exciting to see just how far we can go with their social presence”
Tom Whitehouse, Jask Creative Group
Following the first two months of activity, there has been a 105% increase in engagements on Twitter alone compared with the previous two month period. After a successful launch on LinkedIn, numbers of followers continue to grow week on week. As results continue to improve, the activity is helping to increase both the visibility of Red Lion Chambers as well as highlighting the specialist services they offer. Calls to action added to the posts are helping to drive more traffic to the website and in turn increase enquiries.
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