Having recently become a member of the global Bouygues Group, Thomas Vale required a re-brand to help reflect the worldwide strength and financial backing that the group provides, while still conveying a local focus and service level.
Using the stronger branding elements from Bouygues and turning these to greyscale to better fit both brands, we were able to carry over recognisable branding elements from the parent company. Using imagery of Thomas Vale staff we were able to retain a more personal feel, highlighting the local focus and service level Thomas Vale are proud of. By bringing together elements from each brand which complemented each other, we were able to merge the brands in an evolutionary manner that appeased all stakeholders involved.
“Producing material that is made up of multiple brands, while needing a clear and unified look is always an exciting challenge for us.
The blend of styles our creatives produced gave the Thomas Vale brand a fully refreshed, yet familiar style that was flexible enough to use across all their material.”
Phil Kean, Client Services Director
Launched over all offline communication materials including folders, CD Wallets and brochures for each company sector, the new brand has been warmly received by existing clients and has also helped Thomas Vale reach out to new clients by focusing on the future of the company.