Having introduced a new range of watches, Timberland required a promotional campaign to promote the launch.
Our campaign comprised of a competition promoted in-store, coupled with an online awareness campaign. Staying true to the Timberland brand, our creative portrays the new watch range as the watch of choice for those who enjoy outdoor action and adventure. To promote the range in-store, we created branded wooden countertop boxes to hold and present newly designed promotional brochures. Carrying the creative online, we created a purpose built microsite to showcase the collections and capture data from competition entrants. We also promoted the site through Social Media.
“Delivering such a strong response rate from a single campaign came from combining strong creative with a solid digital marketing plan that was simple in execution but highly effective in providing essential data needed for ongoing marketing activities.”
Stuart Jordan, Managing Director
The launch proved to be a great success, with most interest coming via Facebook, Twitter and YouTube promotions. The competition itself had in excess of 20,000 entries following the launch.
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