With a website receiving around 60,000 visits per month, Unity felt that their existing site was not a good reflection of their business and needed an overhaul. Site security was paramount, as was the need to pass RNIB guidelines due to the number of visually impaired customers.
Through a number of focus groups we established that customers found the existing site navigation hard to understand and wanted easier access to relevant information. The ethical nature of the bank proved an important factor to customers, whilst employees enjoyed working at the bank and were proud of what it stands for. Using this insight we simplified the site navigation to create a more “customer led” journey. We directed a photoshoot to help capture what makes Unity different and created a lending map to highlight where they lend money and make a difference in the community. Content is optimised for all platforms and the site is kept secure via a number of high level security features as well as having the addition of an SSL encrypted data connection.
“Jask quickly understood the brief and tackled our website build in a logical manner. By running focus groups with key stake holders before starting the build, they were able to glean valuable insight which set the direction for the project. Being a specialist bank, we are vulnerable to cyber-attack and so website security was paramount. Jask were able to install high level security measures in order to withstand extensive penetration testing. I would have no hesitation in recommending Jask, they made a daunting project an enjoyable experience for all involved.”Natalie Tibbatts, Unity Trust Bank
Prior to launch the website passed extensive penetration testing from an independent security company who carried out 12,764 separate vulnerability checks and multiple hacking attempts. Post launch it has received fantastic feedback on the improved navigation and accessibility. Visitor engagement has improved dramatically, with page views increasing 52.2% upon launch and visitors remaining on the site for an average of 58.6% longer per session.
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