With their website receiving around 60,000 visits per month, Unity felt that their existing site was not a good reflection of their business and needed an overhaul. Site security was paramount, as was the need to pass RNIB guidelines due to the number of visually impaired customers.
Simplifying the site navigation we created a more intuitive user experience, making it quicker and easier for customers to do business with the bank. By creating a lending map with filters to drill down by location or sector, we were able to showcase the good causes to which Unity lend money, highlighting the key USP of how the bank makes a difference in the community. Content is optimised for all platforms and the site is kept secure via a number of high level security features as well as having the addition of an SSL encrypted data connection.
“We’re really pleased with the new website Jask produced for Unity Trust Bank. They delivered the project to the original timeline and kept us engaged throughout the process – including planning, site mapping and development. Jask provides a high quality, cost effective service – our new site looks fantastic and has been positively received by our staff and customers.”
Harjit Sandhu, Senior Marketing Manager
Prior to launch the website passed extensive penetration testing from an independent security company who carried out 12,764 separate vulnerability checks and multiple hacking attempts. Post launch it has received fantastic feedback on the improved navigation and accessibility. Visitor engagement has improved dramatically, with page views increasing 51.3% upon launch, overall sessions increasing by over 40% and users increasing by another 28%.