Being independent.

the challenge

Having introduced a new online only service, Wigwam approached us to re-brand their estate agency to help promote the introduction of this new service and help differentiate them in an increasingly competitive marketplace.

the solution

Being based in the popular & fashionable towns of Leamington & Banbury, we felt Wigwam needed an on-trend, contemporary looking brand to better connect with their demographic. We firstly selected a unique, looping typeface which had a connected, assuring and friendly feel. We then took an element from the typeface and developed the Wigwam logo mark which hints towards the simple structure of a Wigwam! In doing this we created an individual and on trend logo which gives the brand real personality.

Using a vibrant colour palette, contemporary geometric patterns and a friendly tone of voice gives a warm and inviting feel to the brand, helping portray Wigwam as a friendly and independent local agent who cares.

“With more and more agents entering the market, we required a fresh brand to help us stand out in a crowded marketplace. We are delighted with the brand Jask have developed, the feedback we have received has been tremendous. They are a great team and I would highly recommend them.”

Steven Lilley, Wigwam

the results

The distinctive brand has helped set Wigwam apart from other agents, crucial in such a swamped marketplace. Rolled out over shop signage and boards as well as all digital channels and printed literature, the new brand has become a common sight and somewhat of a talking point around town.

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