As another hotly contested football season began last weekend, so too was a hotly contested battle for subscribers going on behind the scenes.
We are of course referring to BT Sport vs. Sky Sports vs. Virgin Media in the chase for subscribers to their football broadcasting services.
As expected, we have seen each broadcasting giant come up with their own unique creative marketing campaigns to try and sway the audiences.
BT Sport are leaning on the fact that you can watch four different competition types from their channels, Sky Sports have gone with the headline of having more live games than ever before, whilst Virgin Media are combining both and offering up football from both BT Sport and Sky Sports.
As lovers of outdoor media campaigns (we do our own for British Athletics, don’t cha know), our studio share their thoughts on which campaign garners the most creative and eye catching impact.
And do we have a winner?
As always, design is subjective and in the eye of the beholder, so picking out an outright winner isn’t quite as simple as football games themselves where you have clear score lines. However for the “turn your head and look again” factor, BT Sport gets the overall vote of appreciation on this occasion. From a graphic design point of view though, Sky Sports takes it for the technical execution in the layering of imagery.
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