Digital Marketing

We help you create and execute successful digital marketing campaigns designed to draw the right type of visitor to your website. Coupled with a well built and engaging website this means more enquiries and more money into your business.

Understanding your audience

By researching your industry and target market we uncover the best way to reach your audience and how to capture their attention. By establishing what websites they commonly visit, which social channels they engage with and what content spikes their interest, we can tailor your campaign to attract and engage them.

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Attracting the right visitors

Depending on your audience and objectives we can assist with:

Organic Search Engine Optimisation (SEO)

To improve your search rankings and increase site traffic, your website needs to be set up correctly and deliver a positive user experience. Our expertise in web development allows us to comprehensively audit your website from a technical perspective to ensure it performs well. We review how your site is built alongside your site content to ensure its relevant and optimised for your search terms. We then support you in the creation and promotion of relevant, fresh content designed to capture the attention of your target audience and build your sites authority and visibility.

Pay Per Click (PPC) and Paid Search

Paid search advertising can deliver highly targeted traffic with easily measurable conversions. As an accredited Google Partner we offer paid advertising services across search and social platforms, designed to deliver the best possible return on your investment. The secret to success lies in the intelligent allocation of budget. We structure campaigns to include keyword variations, multivariate testing and bidding strategies all designed to ensure that you get the most targeted visitors for the best possible value. We extract data about your campaigns and use it to guide the allocation of budget and the design of advert content. Our designers work closely with our developers to create effective adverts for better click through rates and purpose driven landing pages to increase conversion and your Google quality score.

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Ensuring clicks become customers

We continually review how your campaigns are performing to ensure they deliver long term, tangible results. Providing reports on organic keyword rankings and PPC / advert performance, we continually refine the content we produce and strategies we use based on audience feedback and the performance of your campaigns. Building on themes that are generating the best response helps us ensure your digital marketing investment continues to deliver over time.