We create and run objective-driven PR campaigns, helping your business become a powerful media presence. From traditional press stories to larger PR campaigns, we drive results by finding your target audience, improving media relationships and creating engaging brand stories.
Developing key relationships
To achieve long term results in PR, we take the time to establish and maintain strong relationships with media targets – highlighting you as industry leaders in your field. Our media relations team are in contact with key media partners every day, understanding more about what publications need and sourcing those opportunities that others can’t find.
PR is changing but the fundamentals remain the same. To find success in a targeted media landscape, you must create engaging communications and powerful media relationships. Being part of a dynamic agency gives us the chance to bring a brand’s communications into a new-age landscape, achieving results with both traditional print and new digital PR practices.
Tom Whitehouse, Content and PR Account Manager
We’re really pleased with the coverage we’ve received working with Jask. The team has not only helped to raise the profile of Allegion and our product brands within the industry, but to also build awareness and to establish ourselves as a trusted advisor. The team are extremely proactive in looking for media opportunities. As a result, we now have a varied mix of content going out to and being published by key publications. I would highly recommend them to anyone.
Clare Vandaele - Allegion UK Read the full Case Study
Telling your story
By immersing ourselves in your business, we find the topical stories that can engage with your desired audience. We use our knowledge of the press to find the best type of communication that will resonate with key publications and their readership. Whether that be a traditional press release, thought leadership content or a larger PR campaign, we create the content that delivers results.
Having a highly experienced, flexible team like Jask just a phone call away is a huge advantage for us and they’re now an integral part of our marketing and PR operations.
Sean Casey, Bibby Group of Factors Limited
Gaining media coverage is one of the most powerful ways in building trust and credibility for your business. That’s why we constantly strive to create buzzworthy content and build valuable relations with relevant publications to place you as a credible leader in your industry.
Taran Sangha, Content and PR Executive
Use a process that delivers tangible results
There’s more to a successful PR campaign than writing a press release. PR requires objective-driven planning, carefully crafted stories and ongoing media relations.
Our process has developed over time and has helped us achieve results for each and every one of the PR campaigns we’ve managed. Here’s how we do it:
Source Key Contacts
Taking your campaign objectives on board, we begin by sourcing and assembling a rich list of key media targets. Whether you’re looking to target sector specific trade publications or generate awareness in your local press, we find the contacts that matter and build those relationships.
Research and Planning
By researching sector specific topics and extracting information from media packs, we gain an understanding of what stories will drive engagement. From there, we plan interactive content schedules filled with newsworthy article topics - helping track PR activity all year round.
After sharing potential topics and article angles with you, we agree to begin creating content ready for press. Our team of writers carefully craft a variety of fresh and engaging content pieces designed to deliver maximum coverage with your target publications.
Improved Media Relationships
We take the time to build important relationships, establishing your business as an industry leader in your field. Whether it’s developing interest with new publications or building upon existing relationships, our ongoing media relations efforts help us secure you tangible results.
With media coverage software, we regularly monitor and report on PR coverage, ensuring no result is ever missed. By analysing coverage and producing detailed monthly reports, we provide a clearer view on how your PR campaigns are performing in your target media landscape.
Add in other content marketing elements
To give your PR efforts a further boost, we suggest pairing activity with other useful content marketing elements. Using a mix of PR, social media and content marketing can help improve your media presence, increase awareness levels and drive key consumer engagement.