PR
Establishing a Powerful Media Presence.
We create and run objective-driven PR campaigns, helping your business become a powerful media presence. From traditional press stories to larger PR campaigns, we drive results by finding your target audience, improving media relationships and creating engaging brand stories.
Developing key relationships
To achieve long term results in PR, we take the time to establish and maintain strong relationships with media targets – highlighting you as industry leaders in your field. Our media relations team are in contact with key media partners every day, understanding more about what publications need and sourcing those opportunities that others can’t find.
Telling your story
By immersing ourselves in your business, we find the topical stories that can engage with your desired audience. We use our knowledge of the press to find the best type of communication that will resonate with key publications and their readership. Whether that be a traditional press release, thought leadership content or a larger PR campaign, we create the content that delivers results.
Use a process that delivers tangible results
There’s more to a successful PR campaign than writing a press release. PR requires objective-driven planning, carefully crafted stories and ongoing media relations.
Our process has developed over time and has helped us achieve results for each and every one of the PR campaigns we’ve managed. Here’s how we do it:
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Source Key Contacts
Taking your campaign objectives on board, we begin by sourcing and assembling a rich list of key media targets. Whether you’re looking to target sector specific trade publications or generate awareness in your local press, we find the contacts that matter and build those relationships.
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Research and Planning
By researching sector specific topics and extracting information from media packs, we gain an understanding of what stories will drive engagement. From there, we plan interactive content schedules filled with newsworthy article topics - helping track PR activity all year round.
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Content Creation
After sharing potential topics and article angles with you, we agree to begin creating content ready for press. Our team of writers carefully craft a variety of fresh and engaging content pieces designed to deliver maximum coverage with your target publications.
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Improved Media Relationships
We take the time to build important relationships, establishing your business as an industry leader in your field. Whether it’s developing interest with new publications or building upon existing relationships, our ongoing media relations efforts help us secure you tangible results.
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Coverage Analysis
With media coverage software, we regularly monitor and report on PR coverage, ensuring no result is ever missed. By analysing coverage and producing detailed monthly reports, we provide a clearer view on how your PR campaigns are performing in your target media landscape.
Add in other content marketing elements
To give your PR efforts a further boost, we suggest pairing activity with other useful content marketing elements. Using a mix of PR, social media and content marketing can help improve your media presence, increase awareness levels and drive key consumer engagement.