Every social media agency will tell you that social media is a powerful marketing tool.
With thoughtfully developed social media marketing strategies, we take social channels to the next level, building networks of engaged audiences to increase your brand awareness and ultimately drive sales.
Utilising social networks
We conduct in-depth audits on your social channel health to understand what’s working well and what may be holding your social activity back. We’ll create a solid social strategy, designed to communicate your brand’s messages and grow your audience. Whether Instagram, LinkedIn, or any other major social channel, we can fully manage your channels, creating content that resonates with your target audience.
Social media gives you instant access to consumers and the chance to build effective relationships over time. A brand can now display its personality online, sending consistent messages to a network of loyal followers. If you find your voice and use engaging messages to cut through the noise, social can be one of the most powerful marketing tools available.
Tom Whitehouse, Content and PR Account Manager
As a marketing channel, social media is invaluable to a wide range of businesses. From building and maintaining your business’s reputation, to promoting offers and services to an engaged audience, the speed and efficiency of social communications stands alone from other marketing communications.
Stuart Jordan, Managing Director
Each month, as part of our social media management service, our specialised team craft strategic paid advertising campaigns. By refining your social targeting and planning engaging written and visual content, we create fully integrated paid campaigns that help your business achieve specific objectives. We also work to optimise your budgets, making sure your social advertising gives you real value for money.
You have to spend time where your consumers are - and social media users are primed for discovery. Social platforms allow you to reach out, connect with your target audience and further build brand awareness and credibility. Aside from building your brand, social can also act as a sales tool, by driving website traffic with powerful social content and strong CTAs.
Tom Whitehouse, Content and PR Account Manager
Social media marketing has evolved and is now a tool that has to be taken seriously. But, for your efforts on social media to be effective, you need a well thought-out, extensive social strategy. Adapting your content, communications and visuals to your target consumer's behaviour and needs will put you ahead of your competitors.
Michelle Cheung, Content and Social Executive
A process that creates successful social strategies
Our fine-tuned process enables us to create powerful social strategies, taking your social activity one step further away from the lacklustre ‘boost post’ button. We’ve developed our social media management process over time, inspiring audiences to engage with your social content and drive brand awareness. Here’s how we do it:
By conducting a social audit, we’re able to fully understand your social media presence, finding out how well your channels are performing and highlighting areas of improvement. From this, we’ll form a detailed social strategy that outlines your competitors and which social channels and post topics are most suited to your business.
With business objectives in mind we then begin creating engaging content and supporting digital assets for your channels. Before posts are scheduled, we share social schedules with you to make sure all posts align with your business objectives and other marketing strategies.
To boost your social media presence and enhance campaign results, we’ll create and manage paid social advertising campaigns. Our paid campaigns go one step further than the ‘boost post’ button, adding strategic budget planning and refined targeting to take your channels to the next level.
We track relevant hashtags and industry topics and events that matter to your business and audience. This helps us to refine the content we’re producing, making sure that each post is relevant and topical. We monitor each of your channel’s social messages daily too, ensuring engaged audiences aren’t ignored.
Analysis and Reports
To improve the effectiveness of your social media content, we conduct regular channel analysis and create monthly social media reports. This will provide your in-house departments with an in-depth insight into how well your social media marketing is performing.
Add in other content marketing elements
To give your social media efforts a boost, we suggest pairing activity with other useful content marketing elements.
Using a mix of PR, social media and content marketing can help improve your media presence, increase awareness levels and drive key consumer engagement.