The Challenge
WAGO needed a standout creative concept and asset suite for a high-impact, multi-channel campaign showcasing their comprehensive range of Control Cabinet solutions.
While the campaign had ambitious targets for impressions and leads, the real challenge was to go beyond promoting their signature Screwless technology. We needed to spotlight the full breadth of the product range – and do it in a way that would truly turn heads.
The Process
We developed a bold creative concept built to capture attention instantly. Our idea: bring WAGO’s products to life in a way that made their technical benefits not just visible – but unmissable.
We engineered a custom display, suspending products at impossible angles over a unique + shaped plinth. Then, using a high-precision robotic arm, we choreographed dynamic, cinematic movements – swooping, twisting, and spinning through the scene – to create video content that stopped thumbs in their tracks across social channels.
In addition to the videos, we captured supporting stills for landing pages, emails, and brochures and documented the entire shoot, including behind-the-scenes footage of the robotic arm in action (because, let’s be honest – everyone loves to see a robot in action!)
Company Overview
WAGO
WAGO are a leading manufacturer of electrical interconnection, automation and interface electronic technologies.
Industry
Manufacturing
Company Size
150+ employees
What we provided
The Results
The campaign delivered beyond expectations – racking up over 16.8 million impressions and 883 marketing-qualified leads. That’s nearly 600% above the original lead target.
A visually arresting campaign that not only made noise, it made a measurable impact.
Our clients love what we do!
Jask took something that could have easily been overlooked and transformed it into a compelling, attention-grabbing campaign. From striking video content to creative box livery and engaging assets, they helped breathe life into a product that many might have considered dull. Their ability to capture our brand personality while elevating the appeal of the product was genuinely impressive. The team was easy to work with, full of fresh ideas, and delivered beyond expectations. I’d happily collaborate with them again.
