The Challenge
WAGO required a fresh campaign to reinforce their position as a leader in innovative control cabinet technologies, while showcasing their full range of control cabinet products. The brief was to create a digitally-led, social-first campaign with a clean, sleek, high-tech aesthetic.
The Solution
Using photo-real CGI, we brought WAGO’s story to life through a suite of 12 high-impact videos.
The launch video opened with products flying into view and seamlessly landing inside a control cabinet, before zooming in to show components intelligently clipping into place and wiring themselves in.
We then created a series of four range videos, focusing on the different compartments inside a control cabinet. These pulled each section out of the cabinet, clearly demonstrating how the products work together to form a complete, efficient system.
To support this, we produced seven product-focused videos, rotating and animating individual products to highlight key features and benefits.
By using CGI, we were able to showcase detail, movement and functionality in a way traditional video simply can’t – making complex technology feel simple, intuitive and visually engaging.
Company Overview
WAGO are a leading manufacturer of electrical interconnection, automation and interface electronic technologies.
What we provided
The Results
The campaign was a major success, reaching audiences in 18 different countries, generating 21 million impressions with over 990 thousand engagements, resulting in over 4,100 marketing accepted leads.
The CGI assets were also repurposed into a wider toolkit, including brochures, website assets, event assets and branded email signatures, helping WAGO continue to share their story across multiple touch points and build consistent global visibility.
Our clients love what we do!
We were delighted with the success of the Cabinet Solutions Campaign. Jask worked closely alongside our team to create a series of CGI videos that really brought our products to life. Generating fantastic engagement across Social, the results speak for themselves, great work.
