Manufacturers build incredible products.
But when those products are highly technical, hidden from sight or difficult to demonstrate, communicating their value can be a real challenge.
That’s something we’ve seen time and time again.
A product might solve a complex engineering problem, deliver significant performance benefits or contain clever technology, but if customers can’t easily understand how it works or why it matters, its value can be difficult to communicate.
And that got us thinking.
What if we brought together the creative and technical skills we already have across Jask to tackle this problem specifically?
That was the thinking behind Jask Product Ignition.
Turning complexity into clarity
Jask Product Ignition is a specialist service designed to help manufacturers explain, simplify and sell complex products.
It brings together creative thinking, CGI, video and digital experiences to find innovative ways of communicating product features and benefits that aren’t always easy to see, understand or experience.
Because sometimes traditional methods aren’t enough.
Sometimes a product needs to be seen from the inside.
Sometimes you need to show what happens underground, demonstrate something that can’t be physically seen or explain an engineering principle without overwhelming the audience with technical information.
And sometimes the best way to communicate a products purpose isn’t to tell people about it at all. It’s to let them explore it for themselves.
A real-world example: Civitec Group, Civils Hub
Our work with Civitec Group was a great example of this thinking in action.
Civitec recently created a new, tech-led customer experience centre designed to give civil engineering professionals a deeper understanding of its products, applications and engineering.
The challenge was clear.
Many of Civitec’s products are designed to solve complex engineering challenges, but some of the features that make them unique aren’t immediately visible. They might be hidden inside the product, underground or simply difficult to demonstrate through traditional drawings, brochures and static displays.
So we looked at how digital technology could make that engineering easier to explore.
At the heart of the experience is a bespoke interactive touchscreen combining detailed 3D modelling, animation and interactivity.
Visitors can rotate products, explore cross-sections and discover hidden features, helping them understand not only what a product does, but how it works and why particular design decisions matter.
We also created a CGI fly-through showcasing Civitec’s wider capabilities, alongside additional digital experiences including an interactive construction site application and Geoworks IQ, an online design specification platform that allows construction professionals to calculate aggregate requirements for their projects.
Together, these experiences create a digital layer across the customer experience centre, helping visitors move from understanding Civitec’s wider offering to exploring individual products, their applications and the engineering behind them.
Rather than simply presenting technical information, the technology gives visitors the opportunity to actively explore it.
And that’s important.
Because when someone can interact with a product, see what’s happening beneath the surface and understand how it solves a real-world problem, complex engineering suddenly becomes much easier to grasp.
To learn more about Civitec’s Civils Hub click here. And to find out more about our work for the centre click here.
From a Civils Hub to a new way of working
The Civitec project reinforced something we’d already been thinking about.
There are huge opportunities for manufacturers to communicate their products in more engaging and accessible ways.
But doing that effectively requires more than simply producing good-looking content.
It requires creative thinking combined with technical understanding.
It means understanding the product, the engineering behind it, the audience you’re trying to reach and, most importantly, what you want that audience to understand or do as a result.
That’s where we believe Jask Product Ignition has something different to offer.
We’ve got CGI specialists who can visualise things that can’t be seen.
Videographers who can bring products and people to life.
Developers who can turn complex information into intuitive digital experiences.
Creatives who can find the simplest and most engaging way to communicate an idea.
And strategists who can bring all of those disciplines together around a commercial objective.
Jask Product Ignition brings those capabilities together around one specific challenge: communicating complex products to achieve more commercial value.
Why Jask Product Ignition?
Jask Product Ignition isn’t about packaging up a list of creative services.
It’s about bringing together the right people, skills and technology to make complex products easier to understand, easier to specify and easier to sell.
We believe manufacturers have incredible stories to tell about their products, their engineering and the problems they solve.
Our job is to help them tell those stories in ways that make sense to the people who need to understand them.
To find out more about Jask Product Ignition, click here.
