Jask Creative has long been one of Birmingham’s leading branding agencies. Our team are experts in creating both completely new brand identities, as well as brand extensions that build on your existing logo and brand to really push forward your brand and positioning.
Our whole team is dedicated to helping businesses like yours stand out from the competition, build a strong brand identity, and connect with your target audience. Blending clear thinking that attaches a visual representation of your wider business strategy with use graphic developments, we will arm you with a brand toolkit designed to enable the consistent application of your brand.
With over 20 years of experience of being a branding agency in Birmingham, we’ve refined our approach to to branding to create a process that produces great results and doesn’t cut corners, but stays efficient and cost effective. We have a number of distinct stages in our branding process, which are:
Stage 1 – Brand Insight
At this stage we will arrange a discovery meeting with you to understand the objectives and viewpoints of your stakeholders and to agree with you the extent of the project, as well as what’s OK to consider and what’s off-limits. We’ll look at audience, competitor & trends research and conduct a brand audit of your existing materials and touchpoints.
Stage 2 – Project Planning
We will work to collate findings from the insight stage to inform the strategy, define what underpins the brand story, and create a plan for how the project will run. We’ll look here to work with your timescales and any particular company events that the project needs to tie into and plan the rollout of the brand.
Stage 3 – Creative Design
Our design process involves us exploring potential creative routes and visual frameworks, before moving on to brand applications covering both online and offline applications. Initial creative will be presented to stakeholders with us then moving on to refine concepts. Based on feedback we will work to finalise the chosen design language and establish the new visual identity.
Stage 4 – Brand Delivery
Following signoff, we will create a recognisable brand toolkit including typefaces, colour palette, imagery style and wider brand elements. A Brand Guidelines document will then ensure a coherent, on-brand experience across all touchpoints. If any assets are to be designed in the new brand style then this will be done at this stage, along with anything needed for the brand launch.
Stage 5 – Brand Rollout
Once created we can offer a range of services to help out with the rollout of your updated brand, whether this be ongoing asset development, photography and video, website development, or the production of new print and promotional products.
Our branding projects normally begin with an informal chat, so we’d love to hear from you if you’re considering a full brand update, or a brand refresh either now or in the future.
Our clients love what we do!
The Jask team went above and beyond to ensure that they fully understood the ultimate objectives and target outcomes for our project. As a result, they produced presentations and videos which clearly articulated our growth strategy to our investors, and aligned with our corporate brand. Because of the high quality of the materials, we have been able to further leverage the content in important customer and employee communications and expect them to form the basis of our key presentations in the future.
Jask did an awesome job on Adroit’s rebranding. The design concepts were very professional and mocked up using Adroit’s current literature – which was really useful when I presented to the Adroit stakeholders as they were able to visualise how the concepts would work in real-life. The team at Jask worked diligently on converting a large number of assets into new designs.
They also managed the printing which was done without any issues. I’m really pleased with the results (and so are the stakeholders at Adroit!) and will continue to work with Jask on many future projects!
The Jask team were a delight to work with, efficient, professional, and friendly all the way through the project. Their strategic thinking and expert creative skills resulted in a fantastic launch, which we are very pleased with. They kept us in the loop throughout the stages, delivering everything in a timely fashion. We would definitely recommend Jask to other businesses looking for an external team to complete creative projects. Great work!
Let's create together
We push creative boundaries and get the work done with a no-fuss attitude.