The Challenge
Cookson Industrial came to us with a clear goal: to modernise their brand identity and help them stand out in the market. They needed a fresh, flexible brand that could seamlessly adapt across various channels while maintaining strong consistency to boost recognition.
The Solution
We kicked things off with an in-depth research and immersion stage, diving into competitors and trends before exploring different creative directions to see what would resonate best in the industrial space.
Through collaboration and feedback, we honed in on a distinct visual identity—refining typography, colours, and imagery to craft a bold, recognisable brand. We also developed a strong new strapline to encapsulate their vision, ensuring every design element worked cohesively across both digital and physical touchpoints.
Company Overview
Cookson Industrial
Cookson Industrial is Europe’s leading supplier of Precious Metals to the industrial Market.
What we provided
The Results
The result? A striking, future-proof brand that sets Cookson Industrial apart. Inspired by the structured, angular forms of the industrial world, we designed a dynamic container device to frame messaging and visuals—giving the brand a powerful, unmistakable presence.
Written up in a concise set of brand guidelines, the brand is now kept consistent across all channels helping to drive brand recognisability and loyalty.
Our clients love what we do!
We couldn’t be happier with the work completed by the Jask team. They were a joy to work alongside, true professionals who made the branding journey pleasurable and smooth. As an agency they went above and beyond to deliver, and their standard of work is very impressive.
