The Challenge
Outreach Staffing Solutions is an ambitious start-up specialising in expert, on-demand temporary staffing for the social care sector. Their goal was to have an established brand identity that reflected their proactive, approachable and reliable nature while standing out from the competition.
We were tasked with creating a brand that felt exciting and different, radiating honest and empathetic vibes to engage their audience and build trust within the social care sector.
The Solution
From our first meeting, it was clear that Outreach Staffing Solutions had a bold vision for their company. During discovery sessions, we built an instant connection with the team and gained their trust in our expertise. Armed with insights into their mission and values, we set to work creating a brand identity that would reflect their ambition and provide a strong foundation for their future growth.
The brief was clear: Outreach needed a brand that felt friendly, honest, approachable, and reliable. But it also had to feel exciting and set them apart in a competitive market. With these goals in mind, we crafted a brand identity that balanced warmth with professionalism.
Company Overview
Outreach Staffing Solutions
Providing expert on-demand temporary staffing for the social care sector.
Industry
Professional Services
What we provided
The Results
The logo mark was designed to symbolise open arms, evoking warmth, connection and balance. Its rounded edges create an approachable feel while maintaining strength and professionalism. Key qualities for building trust in the social care sector.
Typography played a crucial role in shaping the brand’s personality. Galaxie Copernicus, a confident and characterful serif was chosen for its warmth and professionalism, while Pitch Sans, a monospaced typeface, adds a modern digital contrast. Together they create a balanced and distinctive visual identity.
A carefully curated colour palette reinforces the brand’s values, with warm tones conveying empathy and care, balanced by cooler shades to enhance professionalism and trust.
To bring the brand to life across multiple touch-points we created a suite of bespoke assets including custom illustrations and patterns. These elements add depth and consistency, ensuring the brand feels unique across digital and print materials. Hand-drawn scribbles were also introduced, adding a human playful touch that reinforces approachability.
The new brand for Outreach Staffing Solutions achieves the perfect balance between warmth and professionalism, setting them apart in the social care sector.
Our clients love what we do!
The team took the time to truly understand our vision, creating a brand that feels both authentic and impactful. From the logo to the website, every element was crafted with care, ensuring we stand out in the social care sector. The result is a brand that not only reflects our values – warm, approachable and professional but also gives us the confidence to grow and connect with the right people.
