Lansdown Insurance Brokers approached us to re-fresh their logo and wider brand identity, and then carry this new style across their website.
Looking to modernise both the logo and wider brand styling, Lansdown wanted to freshen things up, while keeping true to the heritage of the company.
Canvassing the opinion of key stakeholders within the business, we first established the extent of the project and core values of the brand.
From here we began our research into competitors and trends, before exploring alternative visual pathways for how both the logo and wider brand identity could be developed.
Early feedback from stakeholders helped to refine the preferred creative direction of the brand, which was then explored further through typefaces, colours and wider branding elements.
While our creative team were working on the new brand identity, our technical team were working on the first phases of the web project. Thus once the new brand style had been established, we were able to carry this styling across the website to save any delays in the project.
Rolled out across all channels, the refreshed visual identity has been warmly received across the business, while the updated website now acts as a central hub of information.
A new set of brand guidelines helps ensure the brand is kept consistent and professional, wherever it is used.
You can explore the new look website and branding here
Our clients love what we do!
This is our fourth major project with Jask, and they haven’t let us down on anything. The team understood the brief from the outset, gave us options varying in complexity and price, and most importantly got the project over the line in time for our deadline. I’d highly recommend them to anyone looking for a creative agency to build their brand and website.