Having formed a partnership with performance apparel experts Umbro, Schoolblazer required a high impact range of assets to showcase their new range and highlight the brand’s approach to performance and inclusivity.
The shoot was designed to convey movement and dynamism, to capture what it feels like to be fiercely competitive and determined. To represent these emotions, our team curated a concept which consisted of dramatic LED’s, vibrant colours and active models at the forefront of it all.
With a crew consisting of a photographer, videographer, art director, lighting technician, stylist, and project manager, we hired a suitable studio and athletic models to meet the aesthetic. We also sourced a crash-matt and sporting props to provide our models with real opportunities to immerse themselves into the activity in hand.
Oozing with confidence and individuality, the dynamic video and imagery provided are both powerful and ambitious.
Used across Schoolblazers website and social media channels, we also designed a range of campaign specific marketing assets for promotion directly to schools.
Not only were the assets well received, but we also had an absolute blast on the day!
Our clients love what we do!
From concept through to delivery, this project has been executed perfectly. The team at Jask make the effort to really understand us as a brand and it shows in the end product.