The Challenge
National house-builder Vistry Group approached us to expand their bank of lifestyle imagery for use in their national advertising campaigns across both Bovis Homes and Linden Homes. Taking pride in creating houses and communities that are great places to live, uplifting and inspirational imagery was needed to capture the Bovis and Linden lifestyles.
The Solution
Having agreed the objectives and creative direction, our team began weeks of intricate preparation for the two-day photoshoot.
In a bid to find the ideal location, we shortlisted suitable developments and headed across the country to see them first hand. With many miles under our belt, we eventually found the perfect development of Monument View in Taunton.
Next we began extensive research into suitable models. Models needed to be “aspirational yet relatable”, and where appropriate be as diverse as possible. Having sourced, selected and booked our extended “family” to represent a diverse set of typical homeowners, we began work on our shot list.
To ensure our imagery could be used to represent different occasions, locations and even seasons, we created a detailed shot list and secured suitable clothing, accessories and scenario-specific props to dress and set a wide variety of scenes.
Company Overview
Vistry Group
Vistry Group, formerly Bovis Homes Group, is one of the country’s leading house-builders.
Industry
Construction
What we provided
The Results
After a successful two-day shoot, we supplied over 3,000 aspirational photos to a jubilant team at Vistry Group.
By fixing lighting set-ups and props the day before models arrived, our team were able to organise scenarios and collect shots as efficiently as possible, meaning we were able to capture everything needed and more, across a short space of time.
The versatile series of imagery supplied means Vistry Group now boast a wide selection of original, timeless visual assets that can be used for any occasion across both the Bovis Homes and Linden Homes brands.
Our clients love what we do!
The team were absolutely brilliant to work with. From start to finish they took our simple brief and transformed it into some stunning creative photography. They were adaptable and flexible on the shoot days and ensured we got the best output from the time we had available. An agency who I feel really do have the interests of their client at the centre of everything they do and one I wouldn’t hesitate to use again.
