The Challenge
Bibby Financial Services (BFS) provides invoice finance solutions to help businesses access the funding they need to succeed. They approached us to develop a multi-channel campaign targeting SMEs ready to expand – even in challenging market conditions.
Our goal was to position BFS as a true enabler of business growth, driving high-quality leads by directing engaged traffic to their website through digital media channels.
The Solution
Small and medium-sized businesses often struggle to secure funding – faced with complex choices and difficult access to finance.
We tackled these challenges head-on with a bold creative direction that showed there is a clearer, more personal way to fund growth. Unlike large corporate banks with rigid criteria or impersonal fintechs, BFS stands apart as a family-owned partner offering flexible, relationship-driven support.
Our concept, “Fund your ambition”, captures the moment when the fog of financial uncertainty lifts – revealing a partner who truly understands your business.
The creative was brought to life across a fully integrated journey:
- Social media to build awareness
- Display and digital ads to drive consideration
- Landing pages designed for conversion
Every touchpoint worked together to present BFS as a trusted partner that brings clarity and confidence to business finance.
Company Overview
Part of the Bibby Line Group, Bibby Financial Services are a trusted, independent financial services partner to more than 8,500 businesses worldwide.
What we provided
The Results
The campaign successfully elevated brand visibility and engagement across all channels, delivering:
- Over 13 million impressions
- Over 125,000 clicks
- Over 1,000 enquiries, converting into over 550 active leads
The success of “Fund your ambition” has laid strong foundations for continued growth, with a new campaign now underway to build on this momentum.
Our clients love what we do!
Jask showed a clear understanding of the macro environment and our customer insights, creating an engaging campaign that spoke directly to our audience. Collaborating closely with our internal teams and our digital agencies, Jask ensured the creative worked perfectly with the media plan, providing swift and timely delivery of assets. Great work all round.
