The Challenge
Prysmian approached us to design an instant win gamification campaign, aimed at motivating electricians to choose Prysmian cable at the point of sale, ahead of alternatives available within the electrical wholesale network.
For a chance to win, purchasers selected a qualifying product to then peel and reveal a unique QR code featured on the box exterior. Using an online portal, purchasers entered their details to play the game.
The Process
Our team started with an ideation phase, designing a range of game concepts plus catchy straplines to tie back to the product.
Once the concept was finalised, we agreed on the campaign duration, prize pot, and promotional assets required to drive entries consistently throughout.
We then created a series of engaging assets for ongoing campaign promotion by Prysmian across web, email, social media, print, and in-store.
Company Overview
Prysmian
Prysmian is the world leader in energy and telecoms cable systems.
Industry
Manufacturing
What we provided

The Results
Implemented across selected electrical wholesalers in the UK, the campaign drove product choice during a period of high materials cost and aggressive competitor pricing. It generated increased brand engagement with electricians and wholesalers and moved the conversation away from price.
In addition to driving product demand, the campaign was also successful in capturing customer data for future retargeting.


Our clients love what we do!
We were delighted with the ‘REEL of fortune’ campaign designed by Jask Creative. They made the first adaptation of our new brand identity, and not only did it look great, but their eye-catching design increased our engagement with both electricians and wholesalers.

