With over 35 years of research and development in the highway industry, Traffic Group Signals (TGS) are one of the UK’s leading suppliers of portable and temporary traffic signals.
In anticipation of their upcoming JCT Traffic Signals Symposium Exhibition, TGS approached us to create a promotional video for the launch of their AutoGreen Technology – but this video project had a twist.
Aside from providing a standard video format, we were challenged to showcase traffic scenarios at portable signals in an immersive 360 virtual reality experience. With only a few weeks to specify, design and develop the VR experience, the countdown was on and we couldn’t wait to get started!
The first step was to create the virtual space using all of the 360 degree footage provided by TGS. Our developers carefully synchronized and stitched the footage together, producing seamless transactions to give users hyperreal visuals at every single angle. The footage was mapped to equirectangular projection for greater realism before it was processed onto an Oculus Quest VR headset.
We designed the footage so that headset users were shown circumstances in traffic surroundings. From that, the virtual AutoGreen experience kicks into action to demonstrate scenario-based solutions for improving traffic flow and reducing driver frustration – all with TGS portable signal systems.
Our account managers and developers worked closely with TGS throughout the entire process to ensure the end results were exactly as they envisioned and delivered within the timeframe. To finish the project, it was important to prepare the exhibition team with demos and support on the VR headset and live stream. With this, the team were ready to set the field of vision onto a screen so that their audience could experience the action too.
The presentation video and launch of the AutoGreen VR experience was warmingly received with excitement from TGS, exhibition attendees and competing industry experts (and us too!).
Using a virtual projection to uniquely market their new product did not only elevate TGS above the competition, it also reflected the innovative nature of the brand and their value to keep pushing boundaries in the highway industry. TGS were so pleased with the results the exhibition team has since used the VR experience at other key events and presentations!
“Jask understood the brief perfectly, delivered the project as promised and kept us calm even though the deadline was tight. The passion that came from Jask to experiment with us was strongly felt and that really boosted our excitement to launch this experience. Both the video and VR output were a great success and it has us looking at what other experiences we can look at going forward.”
Will Credicott, Marketing Manager at Traffic Group Signals