Transformative CGI

The Challenge

WAGO enlisted our services to help demonstrate the benefits of their automation technology, alongside the ease of fitting of their wiring solutions. As the products live out of site, it is often hard to visually demonstrate the advantages.

Different concepts were required to produce multiple CGI videos covering both modular build developments and commercial building renovations.

The Process

We started by developing concepts designed to draw the audience in through intriguing visual stories.

For modular builds, we float the building parts together effortlessly, depicting the ease and speed of construction. We then lift the roof off to show WAGOs wiring connecting seamlessly through their plug and play technology.

For commercial building renovations, we quickly transform an old building into a modern building, before blowing it apart to showcase WAGOs automation solutions and their applications.

Once the concepts were defined we then drew out a series of storyboards, showing how we will take the viewer through each scene. Once approved we brought the storyboards to life in a series of high definition CGI videos for use across multiple platforms.

The Results

Through a creative approach and the versatility of CGI, we were able to showcase WAGOs products in a unique and captivating way, while allowing viewers to clearly visualise the ease of use and advantages they bring.

With variations used across the web, company presentations and Social, the videos have made a huge difference in helping WAGO define the benefits and wide applications of their products.