Jask Creative has long been one of Birmingham’s leading branding agencies. Our team are experts in creating both completely new brand identities, as well as brand extensions that build on your existing logo and brand to really push forward your brand and positioning.
Our whole team is dedicated to helping businesses like yours stand out from the competition, build a strong brand identity, and connect with your target audience. Blending clear thinking that attaches a visual representation of your wider business strategy with use graphic developments, we will arm you with a brand toolkit designed to enable the consistent application of your brand.
With over 20 years of experience of being a branding agency in Birmingham, we’ve refined our approach to to branding to create a process that produces great results and doesn’t cut corners, but stays efficient and cost effective. We have a number of distinct stages in our branding process, which can be explored here. In short they are:
Stage 1 – Brand Insight
At this stage we will arrange a discovery meeting with you to understand the objectives and viewpoints of your stakeholders and to agree with you the extent of the project, as well as what’s OK to consider and what’s off-limits. We’ll look at audience, competitor & trends research and conduct a brand audit of your existing materials and touchpoints.
Stage 2 – Project Planning
We will work to collate findings from the insight stage to inform the strategy, define what underpins the brand story, and create a plan for how the project will run. We’ll look here to work with your timescales and any particular company events that the project needs to tie into and plan the rollout of the brand.
Stage 3 – Creative Design
Our design process involves us exploring potential creative routes and visual frameworks, before moving on to brand applications covering both online and offline applications. Initial creative will be presented to stakeholders with us then moving on to refine concepts. Based on feedback we will work to finalise the chosen design language and establish the new visual identity.
Stage 4 – Brand Delivery
Following signoff, we will create a recognisable brand toolkit including typefaces, colour palette, imagery style and wider brand elements. A Brand Guidelines document will then ensure a coherent, on-brand experience across all touchpoints. If any assets are to be designed in the new brand style then this will be done at this stage, along with anything needed for the brand launch.
Stage 5 – Brand Rollout
Once created we can offer a range of services to help out with the rollout of your updated brand, whether this be ongoing asset development, photography and video, website development, or the production of new print and promotional products.
Our branding projects normally begin with an informal chat, so we’d love to hear from you if you’re considering a full brand update, or a brand refresh either now or in the future.
Our clients love what we do!
Working with Jask Creative on the development of Geoworks IQ has been a genuinely collaborative process from day one. They quickly understood not only our original vision for the platform, but also the technical challenges involved in translating established civil engineering methodologies into a truly market-leading digital tool.
What impressed me most was their ability to take complex engineering formulas and design methodologies, and help us to unpick, structure and develop them into a scalable platform that delivers real value to engineers and specifiers. They challenged ideas constructively, expanded on our thinking, and helped shape Geoworks IQ into a much more capable and future-ready platform. Presenting Geoworks IQ to our clients consistently creates a “WOW!” moment.
We’ve built a long-standing relationship with the team at Jask Creative over the years, and that trust is a big part of why we continue to enjoy working with them. They always deliver high-quality work, communicate clearly, and genuinely care about the success of the projects they are involved in.
Working with Jask on our new website has been a great partnership from start to finish. The team demonstrated professionalism, creativity, and outstanding attention to detail throughout the project and the end result speaks for itself: a modern, engaging, and brilliantly executed website that we’re incredibly proud of.
We were delighted with the success of the Cabinet Solutions Campaign. Jask worked closely alongside our team to create a series of CGI videos that really brought our products to life. Generating fantastic engagement across Social, the results speak for themselves, great work.
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We push creative boundaries and get the work done with a no-fuss attitude.
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