The Challenge
CRL Stone faced a digital conundrum: they had two separate websites—one for their quartz range, CRL Quartz, and another for their porcelain range, Ceralsio. While these sites effectively showcased their individual product lines, they made the customer journey more complicated and missed opportunities for cross-selling between ranges.
The goal was to combine both websites into a single, streamlined website, creating a smoother experience for customers while maintaining the distinct identities of CRL Quartz and Ceralsio. The challenge lay in balancing this unification with the need to preserve each range’s unique branding and character.
The Solution
Our approach was to design and develop a new CRL Stone website that seamlessly brought all product ranges together under one roof. Allowing customers to explore all products and finishes in a central, user-friendly space with enhanced functionality.
To improve the customer journey, we introduced intuitive search options that allow users to filter products by colour, space, finish, collection, or thickness. This gives customers the ability to find exactly what they need, creating a significantly improved browsing experience.
We also revamped the gallery, making it easier for users to view inspirational images by space or collection, helping them visualise how the products could work in real-life settings.
To elevate the website’s aesthetics, our team conducted a studio-based photo and videography shoot to capture high-end, aspirational imagery and video for use across the website. You can read more about that project here.
Company Overview
CRL Stone
CRL Stone offers a range of beautiful quartz and ceramic surfaces created to meet the demands of modern living where beauty and practicality sit together.
Industry
Construction & Housing
What we provided
The Results
The new CRL Stone website seamlessly integrates the product ranges into one cohesive platform, where each range retains its distinct identity while benefiting from the unified branding of CRL Stone.
The site’s improved functionality makes it easier for customers to explore and compare products, simplifying their journey while encouraging cross-range discovery. CRL customers have praised the new site for its intuitive design, enhanced user experience, and ability to inspire through its improved gallery and filtering tools.
The internal CRL Stone team have praised how the refined WordPress CMS has made adding new pages and content a breeze through the custom-designed content blocks with drag-and-drop style functionality.
You can view the website here.
Our clients love what we do!
The Jask team were fantastic to work with. Right from the start, they guided us through the process, providing regular updates throughout and nothing was too much trouble for them.
Their expertise in creating a user-friendly website that brought all our products together has transformed our online presence. The intuitive search options and revamped gallery have made it much easier for customers to explore, filter, and visualise our range.
The whole team were professional, courteous, and, most importantly knew what they were doing, ensuring the project ran smoothly. The final website is amazing.
