The Challenge
We partnered with ARUP to rebrand Oasys LS-DYNA Environment – their leading engineering software development brand for the Ansys LS-DYNA community.
The goal was to create a bold, refreshed brand that better captured the essence of the business, alongside a new website designed to drive deeper engagement and improve user experience.
The Solution
We kicked off with an in-depth research phase, exploring multiple brand frameworks and presenting their strengths and limitations to key stakeholders.
Once the preferred direction was chosen, we developed a new strapline, manifesto and brand identity – one that reflects the software’s innovative spirit while aligning seamlessly with ARUP’s broader brand architecture.
Through close collaboration, we explored a range of creative directions before landing on an identity that visually captures the expressive, forward-thinking nature of the suite of software.
While our Creatives brought the new brand to life visually, our Developers translated our research insights into clear user journeys and intuitive page structures – all aimed at improving engagement and reducing friction.
Once the visual identity was finalised, we extended it across a newly designed multilingual website, combining custom CGI with modern development techniques to create an immersive digital experience.
Company Overview
Oasys LS-DYNA Environment
Part of ARUP, Oasys LS-DYNA Environment provide innovative software optimised for advanced engineering solutions.
Industry
Engineering
What we provided
The Results
The new brand identity gives Oasys LS-DYNA a distinct, high-tech aesthetic that positions it as a leader in engineering software innovation.
Dynamic CGI and motion design inject energy and enhance comprehension of complex technical content. While a consistent use of hexagonal forms – inspired by crash barrier meshe – reinforces visual familiarity within the impact analysis field.
The redesigned website, fully translated into two key market languages, improves accessibility and drives deeper user engagement. A powerful search function allows users to filter results by content type – including tutorials, webinars and downloads – making critical information easier to find.
In addition to hosting large software downloads, the site also supports community contributions: users can upload and download scripts to complement the software.
Built on a fully customised WordPress CMS, the website is easy to maintain. Editors can use flexible, pre-styled content blocks that can be dragged and dropped to create unique page layouts quickly.
The new website can be found here.
Our clients love what we do!
Jask took something that could have easily been overlooked and transformed it into a compelling, attention-grabbing campaign. From striking video content to creative box livery and engaging assets, they helped breathe life into a product that many might have considered dull. Their ability to capture our brand personality while elevating the appeal of the product was genuinely impressive. The team was easy to work with, full of fresh ideas, and delivered beyond expectations. I’d happily collaborate with them again.
