The Challenge
Civitec Group were building a new Customer Experience Centre where visitors could explore their products and solutions for the civils market. More than a showroom, the space was designed as an interactive experience to encourage conversation, support learning and give visitors a deeper understanding of what Civitec can offer.
Civitec’s products are designed to solve complex engineering challenges, but explaining the thinking behind those solutions isn’t always easy through brochures or static displays alone.
We were tasked with creating immersive digital experiences that would bring those products to life, helping visitors understand the benefits and see the engineering behind the design.
The Solution
Many of the features that make Civitec’s products unique aren’t immediately obvious. Some are hidden underground or inside the product, while the engineering principles behind them can be difficult to explain using drawings, images or video alone.
We created a better way to communicate that information by enhancing the way visitors experience products with a bespoke interactive touchscreen experience.
The experience combines detailed 3D modelling with bespoke touchscreen interactivity to create an environment where visitors can actively explore complex engineering, rather than simply look at it.
Visitors can explore detailed 3D models, interactive cutaways and animated demonstrations that reveal how the products have been designed and why those design features matter. They can rotate products, examine cross sections and uncover details that would otherwise remain hidden, turning complex engineering into something easy to understand.
Alongside the interactive touchscreen experience, we also created a range of additional digital assets for the Centre:
- Our World CGI Video:
A CGI fly-through demonstrating the groups full capabilities, showing the products in the environments where they are used.
Watch the full CGI fly-through video here - Geoworks IQ:
An intuitive design platform that allows construction professionals to accurately calculate aggregate requirements for construction projects.
Learn more about the civils specification platform here - Geoworks Interactive Application:
An interactive experience showing where products are used on a building site, how they are fitted and the benefits they bring.
Explore the unique 3D world here
Company Overview
The Civitec Group of companies are leaders in the design, development and manufacture of products for the civil engineering industry.
What we provided
The Results
The digital experiences now sit at the heart of the new Customer Experience Centre, helping visitors move from understanding the wider Civitec offering to exploring individual products and the engineering behind them.
Visitors are first welcomed by the CGI fly-through, demonstrating the breadth of Civitec’s offering. From there, the interactive experiences allow them to explore individual products, understand how they are installed and see the benefits of different design features.
Whether it’s understanding how a particular feature improves installation, seeing how products are fitted and the benefits they bring, or exploring a product from every angle, the technology turns complex technical information into something intuitive, visual and easy to understand.
The result is a Customer Experience Centre where digital technology doesn’t simply present information – it gives visitors a more engaging way to discover it. Instead of passively viewing products and displays, visitors can interact with the technology, explore the engineering for themselves and have more informed conversations with the Civitec team.
The response from visitors has been extremely positive, with the digital experiences helping to create a more engaging and informative experience.
“I’ve visited plenty of manufacturers’ head offices over the years, so it takes something a bit different to stand out.
That’s exactly what The Civils Hub has done……….
From the moment you walk in, it feels like a completely different experience. It isn’t just a room full of products. Everything has been designed to help customers get hands-on, ask questions and really understand the thinking behind the products.
Wow.”
Our clients love what we do!
The reaction we get from visitors to the Civils Hub is always fantastic. The interactive displays truly bring our products to life in an engaging, hands-on way that simply isn’t possible through a brochure or standard presentation.
They let merchants, specifiers and engineers explore features, functions and engineering principles that would otherwise be difficult to demonstrate, and you can visibly see people making connections as they interact with them.
Geoworks IQ has been a huge hit. Visitors quickly realise they’re looking at something that can genuinely make their jobs easier, and the reaction is often a mix of surprise and curiosity about what’s possible.
