A new website

The Challenge

Following our refresh of the SEIB brand identity, their website no longer reflected the personality or direction of the organisation. The design felt rigid and relied heavily on stock imagery and legacy layout patterns that didn’t communicate the warmth or clarity of the updated brand.

The brief for the new website was clear:

• Bring the refreshed brand personality online – lighter, more open, more human

• Present information more clearly to help users understand products at a glance

• Support stronger conversion paths across core product lines

• Allow the internal team to build new pages and content types with ease

• Maintain strong site performance and organic search visibility

In short, the website needed to feel more aligned, more engaging and future-ready.

The Solution

We designed and developed a new website that places the refreshed brand at its heart. The visual style is lighter and more fluid, with softer shapes, consistent typography and a secondary colour palette introduced to add warmth and energy. First-party photography replaces stock imagery, helping the brand feel more authentic and personable. To further express the brand’s warmth and individuality, we also created a set of custom hand-drawn illustrations that bring a more human, crafted feel throughout the site.

To support clearer communication and stronger engagement, we introduced new flexible content modules – including featured benefit strips, scrolling icon blocks and dynamic fade-in sections. Pages are now full-width by default, giving content more space to breathe and creating a smoother reading experience.

The site is built on a fully customised WordPress CMS, giving the SEIB team full editing flexibility. Editors can use pre-styled blocks to build new pages quickly and confidently, without needing developer support.

All enhancements were made with performance in mind, ensuring the site remains fast, accessible and strong in search.

The Results

Well-received across the organisation, the new website now reflects the clarity, personality and confidence of the evolved brand. The experience feels more modern, more helpful and more human – supporting improved engagement and clearer user journeys.

• Consistent brand expression across digital and offline touchpoints

• Clearer content structures improving user understanding and engagement

• A modular WP Plus CMS enabling quick, flexible page creation

• A future-proof foundation that can evolve with the business

• Strong site speed and SEO performance maintained

The result is a website that feels more alive, relevant and useful  and one that can continue to grow as the brand does.

You can view the website here.