Having established your objectives and what makes your company unique, we research your audience to uncover how we can encourage them to engage with your brand. We establish the media channels they are most likely to engage with and generate innovative ideas for fresh content that spikes their interest. We then map out a content calendar to promote your content across the optimum mix of channels.
To be able to write about a brand you have to understand it. We take time to get to know your organisation and its story. This enables us to craft copy and design creative that is unique to your brand and engages your audience. This could be in the form of blogs, features, press releases, graphics or website copy.
Having good relationships with the media is an important part of traditional PR. Our dedicated team connects with targeted media lists, ensuring your content reaches the most prominent blogs, publications or advertising avenues. We liaise regularly with target publications to discuss hot topics of interest for their readers in order to spot opportunities to further raise your brand profile through relevant content.
We can fully manage your social media platforms to help further increase your brands reach and provide monthly reports detailing success measurement criteria.
As Instagram shifts its focus to e-commerce, the social media channel is becoming more than just a marketing tool. We touch on how the latest shopping feature opens up a lot of opportunities for marketing and sales....
There has been an explosive growth of podcast listening, hence why more businesses than ever are using them to reach new audiences. Read on to explore why podcasts are so popular and why they will continue to dominate the digital world...