PR and Content Marketing

Crafting content marketing strategies that engage and inspire.

Content builds brands, but it needs to be exceptional to stand out. We craft compelling content designed to attract, engage and retain your audience. We take a holistic approach towards PR and content marketing, offering support where you need it.

PR

By creating powerful relationships with valuable media targets, our team of PR professionals secure effective and rewarding coverage in relevant media space.

We plan, write and distribute compelling content, helping to tell your story in a way that engages with your target audience, spreading awareness and raising the credibility of your business.

Our campaigns cover every angle too, from traditional press releases and thought leadership pieces to supporting social strategies and content material.

Here’s how we do it: 

  • Sourcing and assembling relevant media targets
  • Researching sector-specific topics and planning newsworthy articles
  • Writing a range of fresh and engaging content
  • Forming strong media relationships, then pitching content to these contacts
  • Analysing coverage to produce detailed reports

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Social Media

Social media is a powerful marketing tool. It gives your business the ability to consistently reach out to your target audience with short, sharp, specific content.

That’s why our savvy social media team meticulously craft valuable social content designed to connect with your target audience – building networks and establishing ongoing engagement for your business. From planning and monitoring to creating visually rich social assets and paid campaigns, we cover all aspects needed to optimise your social channels.

Here’s how we do it: 

  • Audit your social media presence and form a detailed social strategy
  • Plan and create engaging content and supporting digital assets for your channels
  • Manage paid social advertising campaigns designed to further drive results
  • Monitor and refine your channels on a daily basis
  • Regular channel analysis and monthly social media performance reporting

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Content Marketing

Content marketing has become one of the most potent, practical and effective ways of building engaging consumer relationships.

Our talented team of strategic thinkers produce quality content that raises the profile and awareness of your business. So whether it’s informative SEO-optimised blog posts or inspiring video scripts, we create valuable content that lives up to the mantra, “content is king”.

Here’s how we do it: 

  • Define your content objectives to plan powerful strategies
  • Craft engaging campaigns using content that resonates with your audience
  • Manage content schedules and libraries for ongoing campaigns
  • Record and analyse results
  • Build upon and refine content for future campaigns

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Email Marketing

Fuelled by leads and driven by results, our content team craft compelling copy that’s designed to inspire and engage. Working with our in-house creative and digital teams, stand-out e-shots are brought to life. 

Using GDPR secure software and compliant databases, we transform content into bitesize snippets and target your key customers and prospects to deliver tangible ROI on your email campaigns.

Here’s how we do it: 

  • Plan strategic e-shot launches using pre-determined prospects lists
  • Craft engaging written content designed to improve open rates and clicks
  • Using striking visuals, optimised for all email software
  • A/B testing to ensure we send the most effective communications to your target audience
  • Record and report email campaign ROI to refine strategies

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Power up your content!

If you’re looking for a team of professionals to transform your PR and Content Marketing strategies, we’re here to help.

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