Having established your objectives and what makes your company unique, we research your audience to uncover how we can encourage them to engage with your brand. We establish the media channels they are most likely to engage with and generate innovative ideas for fresh content that spikes their interest. We then map out a content calendar to promote your content across the optimum mix of channels.
To be able to write about a brand you have to understand it. We take time to get to know your organisation and its story. This enables us to craft copy and design creative that is unique to your brand and engages your audience. This could be in the form of blogs, features, press releases, graphics or website copy.
Having good relationships with the media is an important part of traditional PR. Our dedicated team connects with targeted media lists, ensuring your content reaches the most prominent blogs, publications or advertising avenues. We liaise regularly with target publications to discuss hot topics of interest for their readers in order to spot opportunities to further raise your brand profile through relevant content.
We can fully manage your social media platforms to help further increase your brands reach and provide monthly reports detailing success measurement criteria.
Social media is a great tool for promotion but with a continually growing audience it has become increasingly over-populated. One way of standing out is by getting your content shared. We explore what drives people to want to share content with others?...
Our latest edition of CreativeEye brings some of the best marketing in May together in one easy to read feature! This month includes a brilliant 360 video from Google, a striking campaign from Greenpeace and some brilliant film marketing campaigns...
To get the best from your marketing you really need an agency that fits with your culture and aligns with your beliefs. Is that us? To find out please call our Client Services Director Phil Kean on 0121 708 2466 or email [email protected]
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Pretty clever initiative from Instagram, removing the whole 'competition' aspect from the channel. Will be interes… https://t.co/rR48B5GL4k